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Research & reports

B2B Marketing's first benchmarking research devoted solely to PR agencies. It is an indispensable resource for B2B professionals seeking to evaluate and appoint a B2B PR agency
This Guide has been put together to help you find the right creative partner and maximise the value of your relationship
This Ecommerce Best Practice Guide discusses customer experience, account management, CMS as well as the future of online payments

Case studies

The business energy supplier improved the reach it had with SMEs by engaging them in a competition
A social media campaign to engage a hard to reach B2B audience
Nectar Business used social media as the primary channel to promote and celebrate a B2B partner event

How tos

Robyn Pierce shares advice on how to make your B2B event pop on social media
Six steps to creating an effective infographic brief
Six ways to better utilise video content for B2B

Upcoming events

Book your place now – only 15 places left!B2B brands are creating and distributing content at an unprecedented rate. So, how do you ensure...
23 Apr
Join this webinar to experience the collaboration of business titans, Oracle Marketing Cloud and LinkedIn, and glean a fuller understanding...
21 May

Upcoming training

This workshop aims to help sales and marketing staff in companies of all sizes understand the role of brands in a digital age and how to leverage online channels to support your business goals.
27 Apr
Twitter has become a fertile ground for B2B marketing activity. Some of it is carried out with aplomb, but there are many brands that are still underperforming. As such a prominent first point of call for future customers, it’s vital B2B marketers ensure their activity on Twitter is up to scratch.
29 Apr
This session will help practitioners improve their marketing to SMEs, enabling them to better understand this broad audience.
06 May
Practical stepped advice, guidance and case studies to B2B marketers on deploying successful influencer marketing techniques.
13 May