This workshop will explore effective ways of measuring multi-touch and multi-channel campaigns, using evidence-based insight to make strategic decisions to inform your wider marketing strategy
In today’s climate, prospects constantly interact with brands through various channels, such as emails, display ads, paid search, social media and website pages, but how do we make sense of this multi-faceted journey from initial engagement to online purchase? In this session, you will explore how to develop a customer-centric digital marketing experience utilising proven techniques to map and influence the customer journey.
This workshop focuses on the development of a strategy for social media across key aspects of an organisation’s marketing – including brand building, lead generation and customer service. It will examine all aspects of strategy development and execution, from planning to analysis and ROI.
This course will focus on how you can get ahead of the game and nurture your marketing leads to sales readiness. It will provide you with a tactical and strategic approach to getting the greatest benefits from marketing automation, with tips on how to avoid the common pitfalls that some experience. Instead of focusing on the functionality of the specific software solutions, it will provide practical guidance on the multiple areas that constitute a successful deployment.