It’s little secret that LinkedIn has been courting B2B marketers for some time now. The platform has matured into a very useful space for marketers looking to engage with clients and prospects via social media.
This session will help marketers to better measure their marketing activities overall, and to demonstrate ROI to the board, and to generally improve the understanding of the impact of marketing on the bottom line
This workshop will enable marketers to develop and maintain a strategic and value-based approach to content marketing, creating content outputs that generate real traction, rather than relying on a piecemeal or scattergun approach.
This session will give B2B marketers a practical approach to getting the greatest benefits from marketing automation and avoiding the pitfalls.