Get the answer to your B2B marketing question...

Research & reports

This Guide has been put together to help you find the right creative partner and maximise the value of your relationship
This Ecommerce Best Practice Guide discusses customer experience, account management, CMS as well as the future of online payments
The B2B Agencies Report 2014 is a comprehensive examination of the B2B marketing agency sector

Case studies

Sticky Content helps Nokia Networks transform its online product portfolio and thought leadership content
Willis embarked on a unique partnership to support a polar explorer to increase brand awareness
Salesforce increased its average order value via a demand generation programme

How tos

Ian Horsham, divisional director, promotions and incentives at The Grass Roots Group, offers five pieces of advice to engage your channel partners
Get on top of your lead generation activity with advice from Daryl Jay, business development director at Marketscan
Don’t be intimidated by a social media giant. Gavin Hammar, founder and CEO at Sendible, offers advice on how to tackle Twitter

Upcoming events

This webinar outlines why marketers need to think about generating demand rather than leads, how they need to set themselves up to succeed and why they need the right metrics to support their demand generation activity.
18 Feb
Join Sticky Content's chairman, Catherine Toole, to learn innovative copywriting techniques that will help your copy resonate with your...
04 Mar
This conference includes sessions by high profile thought leaders tackling the big issues; award-winning B2B case studies from some of the most innovative and admired tech brands and more
18 Mar
Roundtable: Sales enablement and sales alignment
26 Mar

Upcoming training

It’s little secret that LinkedIn has been courting B2B marketers for some time now. The platform has matured into a very useful space for marketers looking to engage with clients and prospects via social media.
04 Feb
This session will help marketers to better measure their marketing activities overall, and to demonstrate ROI to the board, and to generally improve the understanding of the impact of marketing on the bottom line
05 Feb
This workshop will enable marketers to develop and maintain a strategic and value-based approach to content marketing, creating content outputs that generate real traction, rather than relying on a piecemeal or scattergun approach.
25 Feb
This session will give B2B marketers a practical approach to getting the greatest benefits from marketing automation and avoiding the pitfalls.
11 Mar