This session will enhance your use of email, for all aspects of the customer lifecycle. It will show you how to make the best use of technology and how to integrate email with other marketing activities
This workshop will explore effective ways of measuring multi-touch and multi-channel campaigns, using evidence-based insight to make strategic decisions to inform your wider marketing strategy
In today’s climate, prospects constantly interact with brands through various channels, such as emails, display ads, paid search, social media and website pages, but how do we make sense of this multi-faceted journey from initial engagement to online purchase? In this session, you will explore how to develop a customer-centric digital marketing experience utilising proven techniques to map and influence the customer journey.
This workshop focuses on the development of a strategy for social media across key aspects of an organisation’s marketing – including brand building, lead generation and customer service. It will examine all aspects of strategy development and execution, from planning to analysis and ROI.