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Research & reports

This report provides insight into social media trends and activities in B2B organisations in 2014.
This introductory guide talks marketers through planning, implementing and maintaining a successful content programme.
This report highlights key professional development and training trends and activities in B2B organisations.

Case studies

ESMO, the European Society for Medical Oncology, saw 95 per cent of its emails delivered to subscriber inboxes.
Cincom used a content & marketing automation campaign to identify its enewsletter subscribers in the buying process.
Avanade PR and marketing campaign in order to raise awareness of its key service line AppDev

How tos

Advice on how to get the required investment when you are building your case for a brand overhaul.
As marketers drive prospects to their company’s website, web design can make or break a campaign.
How to avoid common pitfalls and get the most from your inbound activity.

Upcoming events

This webinar will be discussing the current B2B landscape of inbound marketing.
24 Apr
Tune in to find out how to engage with either cold or hot leads, and how using the wrong selling techniques can back-fire.
29 May
This webinar by Base One offers 12 tips to help you unearth new sources of high-quality content.
29 May
Join this webinar and discover how the digital word of mouth is driving change within the marketing communications arena.
29 May

Upcoming training

This session will examine the expanding opportunities for mobile as a communications and marketing channel for B2B brands.
07 May
This session will help marketers understand how to effectively leverage key account management to drive profitability and loyalty from customers.
08 May
This session will give B2B marketers a practical approach to getting the greatest benefits from marketing automation and avoiding the pitfalls.
14 May
This session will show you which countries to target and how to research your markets to build the business case understanding what’s different and what’s not: insight into business culture, personae, media and more that will affect your marketing.
21 May