Get the answer to your B2B marketing question...

Research & reports

Our Beginner's Guide to Agency Briefing will help you to get the most out of your creative agency and maximise your client-agency relationship
B2B Marketing's first benchmarking research devoted solely to PR agencies. It is an indispensable resource for B2B professionals seeking to evaluate and appoint a B2B PR agency
This Guide has been put together to help you find the right creative partner and maximise the value of your relationship

Case studies

The business energy supplier improved the reach it had with SMEs by engaging them in a competition
A social media campaign to engage a hard to reach B2B audience
Nectar Business used social media as the primary channel to promote and celebrate a B2B partner event

How tos

The key to creating good content is thinking like a journalist, and here's how
UK brands aren't making the most of customer segmentation. Here's some top tips to ensure you do
Robyn Pierce shares advice on how to make your B2B event pop on social media

Upcoming events

Join this HubSpot and ON24 presentation and learn how to build a webinar promotions strategy that will increase the size of your audience...
14 May
Join LinkedIn and Oracle Marketing Cloud as they draw back the curtain and explore how to bridge the divide between sales and marketing.
21 May
The biggest B2B event of the year, with 500 marketers under one roof and five critical streams. The Summit will take place on 17 June at The Brewery, London
17 Jun

Upcoming training

This workshop aims to help sales and marketing staff in companies of all sizes understand the role of brands in a digital age and how to leverage online channels to support your business goals.
27 Apr
Twitter has become a fertile ground for B2B marketing activity. Some of it is carried out with aplomb, but there are many brands that are still underperforming. As such a prominent first point of call for future customers, it’s vital B2B marketers ensure their activity on Twitter is up to scratch.
29 Apr
This session will help practitioners improve their marketing to SMEs, enabling them to better understand this broad audience.
06 May
The attention lavished on new technology, techniques and channels can mean the basics sometimes get a little lost. But the value of well-crafted copy is difficult to overestimate. Make sure sloppy copy isn't costing you potential revenue.
20 May