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Research & reports

The CSR guide is designed to assist B2B marketers explore the context and drivers for more responsible business practice
This guide is designed to help B2B marketers understand how influencer marketing can affect the behaviour of buyers, customers and stakeholders
This 2014 Content Benchmarking Report is a detailed examination of content marketing trends and activities in B2B organisations

Case studies

BNP Paribas boosts partner engagement and performance levels with incentive loyalty scheme
Chango publishes print magazine to high the power of programmatic to customers
Long Range Systems respurpose content to position them as an industry leader while increasing brand awareness and engagement with prospects

How tos

Advice on implementing the right platform
Five steps to understanding your customers via mobile analytics
Simon Whitehouse, senior director, EMEA sales at MarkMonitor, shares his top tips for protecting your brand on social

Upcoming events

Join Adam Gray, Oracle Social Evangelist to explore social habits the good and the bad. Learn how you can give yourself and your business the advange by just thinking slightly differently
30 Oct
Join this webinar to learn the benefits of lead scoring, why it can benefit your organisation and how to get started.
04 Nov
Emotional Engagement: Connecting your brand to your customers to meet ROI
05 Nov
Get a better understanding of lead nurturing and how it can benefit not only your marketing department, but your business as a whole
18 Nov

Upcoming training

This session will provide marketers with methodology and framework to brief a creative campaign or marketing ideas, and review results of creatively led campaigns
22 Oct
This session will enable B2B marketers to create and refine a demand generation strategy, enabling them to generate better leads and more effectively nurture them, handing them over to sales at a point when they are ripe for conversion.
29 Oct
This session will help marketers to develop or enhance a thought leadership positioning, with the aim of providing greater brand cut through or as part of a demand generation exercise
11 Nov
This session will show you which countries to target and how to research your markets to build the business case understanding what’s different and what’s not: insight into business culture, personae, media and more that will affect your marketing
12 Nov