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Research & reports

This 2014 Content Benchmarking Report is a detailed examination of content marketing trends and activities in B2B organisations.
This guide explains how to achieve sales and marketing alignment, contains a sales collateral planner, award-winning case study and key learnings.
This report provides insight into social media trends and activities in B2B organisations in 2014.

Case studies

Long Range Systems respurpose content to position them as an industry leader while increasing brand awareness and engagement with prospects.
Standard Life launches campaign to promote thought leadership and re-engage audience.
ESMO, the European Society for Medical Oncology, saw 95 per cent of its emails delivered to subscriber inboxes.

How tos

Fraser Hynes, director of Millward Brown Corporate, explains how B2B brands can connect to customers on an emotional level.
Ensure your international marketing efforts succeed by following Karyn Bright, group marketing director at GBGroup's top tips.
Understanding SEO is vital to executing it correctly. Neil Erlam, CEO of Netbiz, offers some basic technical advice.

Upcoming events

This webinar discusses the main points of the new EU Data Regulation (EUDR) and how it could affect your direct marketing efforts.
24 Sep

Upcoming training

This session will provide marketers with a host of advice and guidance on how to successfully reach that most difficult of B2B audiences, the C-suite.
15 Oct
This session will enable B2B marketers to create and refine a demand generation strategy, enabling them to generate better leads and more effectively nurture them, handing them over to sales at a point when they are ripe for conversion.
23 Jul
This session will help B2B marketers enhance the effectiveness of their eNewsletters, avoiding pitfalls, ensuring maximum traction on content and nurturing leads most efficiently.
25 Jul
This session will provide B2B marketers with a framework to use social media effectively as part of a lead nurturing or demand generation campaign, driving revenue for sales and contributing to the bottom line.
30 Jul