Get the answer to your B2B marketing question...

Research & reports

This Beginner's Guide offers practical and strategic advice to help you make the most of the social network and engage with your customers and prospects in a more meaningful way
B2B Marketing's analysis of current MA trends will help you to benchmark your activity and select the best MA provider for your brand
Our Beginner's Guide to Agency Briefing will help you to get the most out of your creative agency and maximise your client-agency relationship

Case studies

IT giant EMC used a social-driven coordinated strategy to magnify the impact of its biggest ever global product launch
Capgemini saw growth in leads generated via social media after implementing its Expert Connect programme
Blackbox Document Solutions gained new customers by streamlining its online marketing and lead gen mechanism

How tos

How can companies use branding to realign their brand and business agenda
Advice on inbound, adoption and account-based marketing
We're all trying to fit more into our working day – but how can we really increase productivity?

Upcoming events

The biggest B2B event of the year, with 500 marketers under one roof and five critical streams. The Summit will take place on 17 June at The Brewery, London
17 Jun

Upcoming training

This session will provide marketers with a host of advice and guidance on how to successfully reach that most difficult of B2B audiences, the C-suite – in other words CIO, CMOs, CEOs, CFOs, etc.
05 Jun
This session will explain the essentials of international business marketing, asking which countries you should market to and why
10 Jun
This session will help brands develop an effective strategy for sales enablement, helping marketers to devise the content and engagement opportunities which truly meet the needs of the sales team and lead to greater success all round.
24 Jun
This course will show you how to apply a more sustainable and focused approach to nurturing prospects and clients.
08 Jul