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Research & reports

This 2014 Content Benchmarking Report is a detailed examination of content marketing trends and activities in B2B organisations.
This guide explains how to achieve sales and marketing alignment, contains a sales collateral planner, award-winning case study and key learnings.
This report provides insight into social media trends and activities in B2B organisations in 2014.

Case studies

Long Range Systems respurpose content to position them as an industry leader while increasing brand awareness and engagement with prospects.
Standard Life launches campaign to promote thought leadership and re-engage audience.
ESMO, the European Society for Medical Oncology, saw 95 per cent of its emails delivered to subscriber inboxes.

How tos

Marcos Sanchez, VP global corporate communications of App Annie, offers advice on getting your app noticed amongst millions of competitors.
Google is constantly making updates and amends to its SEO algorithms. Neil Erlam, CEO of Netbiz, offers some advice on staying up-to-date.
Fraser Hynes, director of Millward Brown Corporate, explains how B2B brands can connect to customers on an emotional level.

Upcoming events

This webinar discusses the main points of the new EU Data Regulation (EUDR) and how it could affect your direct marketing efforts.
24 Sep
Emotional Engagement: Connecting your brand to your customers to meet ROIWe live in an era of industrial marketing – many B2B brands have...
05 Nov

Upcoming training

This session will provide marketers with a host of advice and guidance on how to successfully reach that most difficult of B2B audiences, the C-suite.
15 Oct
This session will help marketers to better measure their marketing activities overall, and to demonstrate ROI to the board, and to generally improve the understanding of the impact of marketing on the bottom line.
17 Sep
This session will give B2B marketers a practical approach to getting the greatest benefits from marketing automation and avoiding the pitfalls.
01 Oct
This session will help B2B marketers understand how best to utilise the different format options for online events as part of a demand generation programme.
01 Jan