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Research & reports

B2B Marketing's first benchmarking research devoted solely to PR agencies. It is an indispensable resource for B2B professionals seeking to evaluate and appoint a B2B PR agency
This Guide has been put together to help you find the right creative partner and maximise the value of your relationship
This Ecommerce Best Practice Guide discusses customer experience, account management, CMS as well as the future of online payments

Case studies

Arjowiggins Graphic raises brand awareness for its Cyclus paper range with CSR activity
The business energy provider used a monthly survey to map and improve customer satisfaction
Sticky Content helps Nokia Networks transform its online product portfolio and thought leadership content

How tos

Jacques Turner, senior account executive at Maxus For Business offers advice on how to make the most out of whitepapers
Kevin Tan, CEO of Eyeota, reveals the five questions you should be asking your data provider
Simon Francis, CEO at Flock Associates, offers advice on maximising your marketing budget

Upcoming events

B2B brands are creating and distributing content at an unprecedented rate. So, how do you ensure your content has resonance and ultimately...
23 Apr

Upcoming training

This workshop aims to help sales and marketing staff in companies of all sizes understand the role of brands in a digital age and how to leverage online channels to support your business goals.
27 Apr
Twitter has become a fertile ground for B2B marketing activity. Some of it is carried out with aplomb, but there are many brands that are still underperforming. As such a prominent first point of call for future customers, it’s vital B2B marketers ensure their activity on Twitter is up to scratch.
29 Apr
This session will help practitioners improve their marketing to SMEs, enabling them to better understand this broad audience.
06 May
Practical stepped advice, guidance and case studies to B2B marketers on deploying successful influencer marketing techniques.
13 May