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Research & reports

The CSR guide is designed to assist B2B marketers explore the context and drivers for more responsible business practice
This guide is designed to help B2B marketers understand how influencer marketing can affect the behaviour of buyers, customers and stakeholders
This 2014 Content Benchmarking Report is a detailed examination of content marketing trends and activities in B2B organisations

Case studies

The Philips Lighting sales force saved 2,500 hours per month by integrating digital voice technology and cloud storage into its CRM system.
BNP Paribas boosts partner engagement and performance levels with incentive loyalty scheme
Chango publishes print magazine to high the power of programmatic to customers

How tos

Why data governance is significant to the success of your business and how to implement it
Monitoring how many likes, friends and followers you have isn’t social analytics. We reveal what should go into your social success metrics
Advice on implementing the right platform

Upcoming events

Learn how you can give your business the advantage by thinking slightly differently
30 Oct
Emotional Engagement: Connecting your brand to your customers to meet ROI
05 Nov
Attend this free marketing event on 6 November and learn how to promote your business better, within budget, using a variety of channels and techniques
06 Nov
Join this session to get a better understanding of lead nurturing and how it can benefit not only your marketing department, but your business as a whole
18 Nov

Upcoming training

This session will help marketers to develop or enhance a thought leadership positioning, with the aim of providing greater brand cut through or as part of a demand generation exercise
11 Nov
This session will help marketers understand the communication strategies available to them, and find the right mix of channels plus marketing messages to meet their objectives
19 Nov
This session will examine how best to use market research techniques as part of the marketing planning process, in order to drive new insights and increase effectiveness of marketing.
26 Nov
This session will examine how B2B marketers can make their budgets go further and become more effective, and will provide practical tips to improve efficiency and streamline performance, both from a strategic and tactical perspective.
03 Dec