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Research & reports

The CSR guide is designed to assist B2B marketers explore the context and drivers for more responsible business practice.
This guide is designed to help B2B marketers understand how influencer marketing can affect the behaviour of buyers, customers and stakeholders.
This 2014 Content Benchmarking Report is a detailed examination of content marketing trends and activities in B2B organisations.

Case studies

Long Range Systems respurpose content to position them as an industry leader while increasing brand awareness and engagement with prospects.
Standard Life launches campaign to promote thought leadership and re-engage audience.
ESMO, the European Society for Medical Oncology, saw 95 per cent of its emails delivered to subscriber inboxes.

How tos

Follow Robert Ainger associate director at The Marketing Practice’s six steps to create a successful marketing plan.
Osiri Weithers, head of inside sales at The Marketing Practice, offers some top training tips.
Mark Roy, founder of The Data Agency, reveals four steps to maximise the effectiveness of your DM campaigns.

Upcoming events

This webinar discusses the main points of the new EU Data Regulation (EUDR) and how it could affect your direct marketing efforts.
24 Sep
This webinar discuses what is meant by digital prototyping, and how to use it to create faster, more satisfying digital experiences.
30 Sep
This webinar discusses the importance of having good marketing leads, and demonstrates how to ensure only the best ones are passed to sales.
22 Oct
Emotional Engagement: Connecting your brand to your customers to meet ROI.
05 Nov

Upcoming training

This session will provide marketers with a host of advice and guidance on how to successfully reach that most difficult of B2B audiences, the C-suite.
15 Oct
This session will give B2B marketers a practical approach to getting the greatest benefits from marketing automation and avoiding the pitfalls.
01 Oct
This session will provide B2B newcomers with a broad introduction to the marketing environment, understanding of the key challenges and opportunities facing B2B practitioners.
06 Oct
This session will help B2B marketers understand how best to utilise the different format options for online events as part of a demand generation programme.
01 Jan