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Research & reports

The B2B Agencies Report 2014 is a comprehensive examination of the B2B marketing agency sector
The B2B Agencies Report 2014 is a comprehensive examination of the B2B marketing agency sector
The CSR guide is designed to assist B2B marketers explore the context and drivers for more responsible business practice

Case studies

Salesforce increased its average order value via a demand generation programme
Salesforce increased its average order value via a demand generation programme
The Philips Lighting sales force saved 2,500 hours per month by integrating digital voice technology and cloud storage into its CRM system

How tos

Don’t be intimidated by a social media giant. Gavin Hammar, founder and CEO at Sendible, offers advice on how to tackle Twitter
Don’t be intimidated by a social media giant. Gavin Hammar, founder and CEO at Sendible, offers advice on how to tackle Twitter
It’s imperative to create a site with the end user always front-of-mind. Danny Bluestone, MD of Cyber-Duck, offers advice to help you get it right

Upcoming training

How to research your markets to build the business case understanding what’s different and what’s not: insight into business culture, personae, media and more that will affect your marketing
08 Jan
How to research your markets to build the business case understanding what’s different and what’s not: insight into business culture, personae, media and more that will affect your marketing
08 Jan
Use social effectively as part of demand generation campaign, driving revenue for sales and contributing to the bottom line
14 Jan
Use social effectively as part of demand generation campaign, driving revenue for sales and contributing to the bottom line
14 Jan