2010 Winners

Best integrated campaign

Cisco WebEx for ‘Pass the ball' devised by DNX

RUNNER UP: Simpson Carpenter for ‘The point. And how to get to it' devised by Quick-thinking

Best use of DM

Kern Precision Scales for ‘Kern precision weighing' devised by Wunderman

RUNNER UP: MetLife for ‘TRP direct mail' devised by Teamspirit

Best use of email

Sodexo Prestige for ‘The open golf championship challenge' devised by Cyance

RUNNER UP:Ecclesiastical for ‘Care and charity online' devised by Gravity

Best use of search marketing

Chameleon Net for ‘Money talks'

Best PR campaign

BACS Payment Schemes for ‘BACS late payments campaign' devised by Ware Anthony Rust

HIGHLY COMMENDED: Arjowiggins Creative Paper/Rives for ‘Making Paper Fashionable for Rives' devised by Lexis Public Relations

Best live initiative

Lloyds Banking Group for ‘Open for business' devised by Rowan Marketing

RUNNER UP: The Marketing Practice for ‘Sales and marketing forum'

Best use of data

Build Centre for ‘Spend and save' devised by Snowball

Best use of creative

Tarsus Group for ‘Labelexpo Europe 2009 - The greatest label show on earth'

Best use of social media

Fujitsu for ‘Infrastructure as a service' devised by Creative Direction Consultants

RUNNER UP: Opta for ‘Opta Twitter'

Best campaign microsite

Fujitsu for ‘Expect more' devised by Creative Direction Consultants

RUNNER UP: 3M for ‘Eye catching protection' devised by SMP

Best brand campaign

Maginus for ‘My genius' devised by Axongarside

RUNNER UP: Veolia Environmental Services for ‘Transforming waste and attitudes' devised by IAS B2B Marketing

Best product launch campaign

OKI Printing Solutions for ‘OKI MC860 launch' devised by The Think Tank

Best lead generation campaign

Reed Elsevier/SciVal for ‘Unlock the promise of your research' devised by Marketecture

RUNNER UP: Dun & Bradstreet Belgium for ‘Bankrupt or not?' devised by BBC Creativity

Best lead nurturing initiative

Oracle for ‘Oracle supply chain management' devised by The Marketing Practice

Best customer relationship initiative

Nectar Business for ‘Nectar business silver service' devised by The Crocodile

Best channel marketing initiative

Allmakes for ‘Terrafirma - Serious 4x4 accessories'

RUNNER UP:  EMC for ‘EMC sourceone city' devised by The Crocodile

Best limited budget campaign

Powwownow for ‘Flypowwownow'

RUNNER UP: Kern Precision Scales for ‘Kern precision weighing' devised by Wunderman

Best internal marketing campaign

GLH Green Team for ‘Green posters' devised by Wunderman

RUNNER UP: Colt for ‘Smarter/faster/further' devised by The Storytellers

Best international campaign

TNT Express for ‘Take control' devised by 438 Marketing

RUNNER UP: Colt for ‘Choosing to turn left' devised by EMC Consultancy

Most commercially successful campaign

Magnet Trade for ‘Making it Magnet makes you more' devised by Refinery

HIGHLY COMMENDED: Build Centre for ‘Spend and save' devised by Snowball

Marketer of the year

Stephanie Doyle of Berwin Leighton Paisner LLP

PR agency of the year

Franklin Rae Communications

Marcomms agency of the year

GyroHSR

RUNNER UP: Earnest

Grand Prix Campaign of the year: Maginus for ‘My genius' devised by Axongarside

Best B2B brand of the year: Google