The categories for the B2B Awards 2013 are as listed below. A more detailed overview of each category will be sent out to people when they register their interest in entering this year's awards.
A. Campaign media and mechanics
1. Best integrated or multichannel campaign
2. Best use of direct mail
3. Best use of live-event marketing
4. Best public relations campaign
5. Best use of creative
6. Best use of digital techniques or technologies
7. Best use of social media
8. Best use of content marketing
9. Best website
B. Planning and strategy
10. Best use of customer insight
11. Best use of thought leadership
12. Best limited budget campaign
13. Most commercially successful campaign
14. Best integration of sales and marketing
C. Planning and strategy
15. Best channel marketing initiative
16. Best SME-targeted campaign
17. Best corporate decision maker targeted campaign
18. Best international audience campaign
D. Aims and objectives
19. Best internal audience campaign
20. Best B2B brand initiative
21. Best B2B product launch campaign
22. Best B2B lead generation campaign
23. Best lead nurturing campaign
E. Practitioner, supplier and agency categories
24. B2B marketer of the year
25. Marketing team of the year
26. B2B PR agency of the year
27. B2B marketing communications agency of the year
