It is with great pleasure we can reveal the shortlisted nominations for the B2B Marketing Awards 2011 are:
Category 1: Best integrated campaign
CSC: ‘Blueprint,’ by The Crocodile
Thomson Reuters: ‘Thomson Reuters Eikon,’ by Gardner Nelson + Partners and Jack Morton
Stoneridge: ‘SE5000 Exakt,’ by Gyro
Door-Stop: ‘Getting to No. 1 (by going online),’ by MRA Marketing
AKW: ‘Styleability,’ by Wyatt International
Legrand: ‘Legrand Prix: Fit Faster. Fit Salamandre,’ by Wyatt International
Thunderhead: ‘I AM,’ by Earnest
Parasol: ‘Recruiting the Recruiters,’ by Marketecture
Avaya: ‘Show Me Avaya Flare,’ by DirectionGroup
Category 2: Best use of direct mail
SolidWorks: ‘Enterprise PDM,’ by The Crocodile
Salesforce.com: ‘Salesforce.com Service Cloud Video in Print,’ by BDA
Kaseya: ‘When three become one,’ by Metia
Swinton Bikes: ‘Swinton Bikes Dealer campaign,’ by Red C
Thunderhead: ‘I AM,’ by Earnest
Category 3: Best marketing event
Lloyds Bank Corporate Markets: ‘Pace & Power’ by Editions Financial
Cisco: ‘Cisco Live 2011, London’, by George P Johnson
‘RM Education at BETT 2011,’ by RM Education
‘London City Day 2010,’ by SunGard
Oracle Corporation: ‘Customer Services EMEA Event Series,’ by Marketing Options International
Category 4: Best public relations campaign
Readers Digest: ‘The Road to Re-launch. Revitalising Readers Digest,’ by Eulogy!
MWA Insurance: ‘MWA Insurance - The Katie Small Story,’ by Eulogy!
CWJobs.co.uk: ‘CWJobs.co.uk Augmented Reality CV,’ by Lexis PR
ICI Paints AkzoNobel: ‘Glidden Trade Premier Makeover,’ by Tangerine PR
KPMG: ‘The Cost Boomerang,’ by Man Bites Dog
Avanade: ‘Ask Avanade,’ by Waggener Edstrom
Category 5: Best use of social media
Intuit QuickBooks: ‘Intuit Charity Challenge,’ by KB49
Cobalt Telephone Technologies/RingGo: ‘The Yellow Lines,’ by Birddog
Avanade: ‘Ask Avanade,’ by Waggener Edstrom
Nokia: ‘Calling All Innovators,’ by 141 Sercon
SunGard: ‘TEN campaign - social media,’ by SunGard
Category 6: Best use of mobile
NXP Semiconductors: ‘Mobile at the fingertips of the engineer,’ by NXP Semiconductors
RS Components : ‘eTech for ipad’ by RS Components
Siemens: 'The Business Technologists' by IAS B2B Marketing
IBM: ‘Seer 2.0’, by OgilvyOne
Category 7: Best website
O2: ‘Reduced Cost and Complexity,’ by The Marketing Practice
Reckitt Benckiser: ‘RB.com Corporate Website Redesign,’ by The Workroom
Everything Everywhere/Orange: ‘Orange Exchange,’ by Publicis Blueprint
A J Gallagher: ‘A J Gallagher international website,’ by Earnest
Category 8: Best digital campaign
Lombard Group: ‘Rejuvinating the Customer Conversation’ by Purestone
Dell: ‘Dell 'connect your classroom' competition,’ by Dell
TalkTalk: ‘Taking On the Old Telecoms Giant’, by IAS B2B Marketing
Category 9: Best use of content
SuccessFactors: ‘What Next,’ by Gilroy Corporate Communications
Canon: ‘2020 Vision Programme,’ by The Marketing Practice
Reed Learning: ‘The Little Book of Learning and The Little Book of the Future’, by L&Co
SAP: 'Best Run Office,' by DNX
Fujitsu: ‘Fujitsu Enterprise Cloud Computing - What's Blocking You?,’ by DirectionGroup
Category 10: Best use of creative
Castrol Industrial: ‘Castrol Industrial Technology Inside,’ by Bray Leino
PayPal: ‘5 Second Films,’ by Base One
Simpson Carpenter: ‘Bloodhounds,’ by Quick-Thinking UK
USG: ‘The Weight Has Been Lifted,’ by Gyro
Dell Computers / Small and Medium Business Division (Nordics): ‘Move your business forward,’ by AdPeople
TalkTalk: ‘Opal rebrand,’ by IAS B2B Marketing
Hymans Robertson: ‘Caricatures’, by DNX
Category 11: Best use of customer insight
Thomson Reuters: ‘Flexible Solutions for Hedge Funds’, by BPM Works & Strategy to Revenue
Randstad: ‘Sales & Marketing Transformation,’ by Circle Research
O2: ‘Reduced Cost and Complexity,’ by The Marketing Practice
Quotation Junction: ‘Uncovering sales opportunities', by Lead Forensics
Category 12: Best B2B brand campaign
Lafarge Cement: ’Mastercrete,’ by McCann Manchester
Biome Plc: ‘Biome,’ by The Think Tank
Vauxhall UK Limited: ‘Vauxhall Trade Club - Shaping Your Business,’ by Palmer Hargreaves
Kingspan: ‘Benchmark Launch,’ by IAS B2B Marketing
SunGard: ‘Mission critical,’ by SunGard
Psion: ‘Psion Rebranding Campaign’, by FutureBrand
Category 13: Best B2B product launch campaign
Thomson Reuters: 'Thomson Reuters Eikon,’ by Gardner Nelson + Partners and Jack Morton
Intuit QuickBooks: ‘UK Launch of QuickBooks Online,’ by Hotwire PR
Legrand: ‘Legrand Prix: Fit Faster. Fit Salamandre,’ by Wyatt International Ltd
Dell Computers / Small and Medium Business Division (Nordics): ‘Move your business forward,’ by AdPeople
Virgin Media Business: ‘Unleashing Big Red Internet on Business Telecoms,’ by Speed Communications
AXA: ‘Management Liability Policy launch campaign,’ by Columns Design
Category 14: Best B2B lead generation campaign
O2: ‘BlackBerry Good Fortune,’ by The Marketing Practice
Swinton Bikes: ‘Swinton Bikes Dealer campaign,’ by Red C
RM Education: ‘Broadband for Schools,' by RM Education
Thunderhead: ‘I AM,’ by Earnest
Plantronics: ‘Plantronics HAP,’ by DirectionGroup
Avaya: ‘Show Me Avaya Flare,’ by DirectionGroup
Category 15: Best lead nurturing campaign
Canon: ‘Prospect Engagement Programme,’ by The Marketing Practice
O2: ‘Reduced Cost and Complexity,’ by The Marketing Practice
Microsoft: ‘The Upgrade the Masses Lead Generation Engine,’ by Kingpin Intelligence
Accenture: ‘Outlook Live,’ by Omobono
Trelleborg Marine Systems: ‘Takes the pressure off,’ by IAS B2B Marketing
Steljes: ‘SMART Meetings,’ by Cyance
Acronis: ‘Digital assets campaign,’ by CleverTouch Marketing
Oracle Corporation: ‘Oracle Power Days,’ by Marketing Options International
Category 16: Best channel marketing initiative
Thrane & Thrane: ‘On your frequency,’ by Cross-Border Communications
Merial – Eprinex: ‘Crime scene,’ by Palmer Hargreaves
SAP: ‘SAP EMEA Social Media Partner Program,’ by DNX
Outsourcery: ‘InPartnership with Outsourcery’, by 9 Yards Creative
Category 17: Best limited-budget campaign
Experian Hitwise: ‘Five-a-Day,’ by Quick-Thinking UK Ltd
Simpson Carpenter: ‘Bloodhounds,’ by Quick-Thinking UK Ltd
Zoopla.co.uk: ‘We Love Estate Agents,’ by Quick-Thinking UK Ltd
Triton Consulting Ltd: ‘Find your path to DB2 Enlightenment - Seek the Geek,’ by Triton Consulting
Research in Motion/BlackBerry Germany: ‘Wake up to BlackBerry,’ by Ambition Communications
Trelleborg Marine Systems: ‘Takes the pressure off,’ IAS B2B Marketing
Category 18: Best internal marketing campaign
Sodexo Prestige: ‘We are Sodexo Prestige’, by Amp/Spira
Lloyds Bank Corporate Markets: ‘Preparing for Change,’ by Rowan Marketing
Jaguar Land Rover: ‘The Great Race,’ by Palmer Hargreaves
Accenture: ‘Accenture Employee Referral Program,’ by Omobono
Category 19: Most commercially successful campaign
SolidWorks: ‘Enterprise PDM,’ by The Crocodile
CSC: ‘Blueprint,’ by The Crocodile
Magnet Trade: ‘Take off with Magnet Trade,’ by Refinery
RenaultUK: ‘Renault Lead Generation,’ by 20:20 Dialogue
Category 20: Best international campaign
EMC: ‘Click & Go,’ by The Crocodile
Panasonic Tough Book: ‘Integrated European Expansion Campaign,’ by Proctor & Stevenson
Chartered Institure of Managment Accountants: ‘CIMA 'Heroes' Employers Campaign,’ by Proctor & Stevenson
SunGard: ‘TEN campaign,’ by SunGard
Oracle Corporation: ‘Oracle Power Days,’ by Marketing Options International
Category 21: B2B marketer of the year
Andrew Nicholson, Head of online, Sodexo Prestige
Nick Eades, CMO, Psion
Category 22: B2B PR agency of the year
CIB Communications
Man Bites Dog
Rostrum Communications
Franklin Rae Communications
Category 23: B2B marketing communications agency of the year
The Marketing Practice
Earnest
IAS B2B Marketing
DNX
