We are delighted to reveal the shortlist for the B2B Marketing Awards 2012.
Congratulations to everyone on the list!
Download a pdf of the shortlist, or scroll down...
You can also view a gallery featuring creative from this year's shortlist.
Category one – Best integrated B2B marketing campaign
‘When is a map more than a map?’ for Google by Earnest
‘Be the one. Be the difference’ for St John Ambulance by Earnest
‘Thales Brand’ for Thales by Gravity Global
‘You’re on’ for John Deere by Gyro
‘The business behind the games’ for Deloitte UK by McCann Enterprise
‘Your Orange app’ for Orange by Publicis Chemistry
‘Energy transparency campaign’ for Vestas by Vertic
Category two – Best use of direct mail
‘SAP Smart Metering’ for SAP by DNX
‘When is a map more than a map’ for Google by Earnest
Legacy modernisation campaign: ‘Light bulb changers’ for Fujitsu Finland by MicroMedia Oy
‘First birthday DM campaign 2012’ by NIG
‘The B2B Zeitgeist’ by Marketecture
Category three – Best use of live-event marketing
NeutrinoBI UK launch – ‘Lift-off’ for NeutrinoBI (Neutrino Concepts) by Big Leap Marketing
‘OilCareers.com traffic lights party’ for OilCareers.com by Fifth Ring
‘You’re on’ for John Deere by Gyro
The IAStival by IAS B2B Marketing
‘Corporate Institutional Banking – Higher education campaign’ by RBS Corporate and Institutional Banking
‘Getting Welsh Business Online’ for Google UK by Culture Group
Category four – Best public relations campaign
‘Giving Gemalto freedom to be social’ for Gemalto by Brands2Life
‘You’re on’ for John Deere by Gyro
‘The Climate Vulnerable Forum 2011, Dhaka’ for DARA by Rostrum Communications
‘Raising the profile of DWF LLP’ for DWF LLP by Tangerine B2B
Category five – Best use of creative
‘When is a map more than a map?’ for Google by Earnest
‘Be the one. Be the difference’ for St John Ambulance by Earnest
‘You’re on’ for John Deere by Gyro
‘The healthy workplace project’ for Kimberly-Clark Professional by Gyro
‘The weight has been lifted (2.0)’ for USG-Sheetrock UltraLight by Gyro
‘HD voice’ for Orange by Publicis Chemistry
‘British Gas Business – Energy Live campaign’ for British Gas Business by OgilvyOne and CHI
Category six – Best use of digital techniques or technologies
‘King’s Cross – Alive like never before’ for King’s Cross (Argent) by Billington Cartmell Enterprise
‘What’s your business grade app’ for TalkTalk by IAS B2B Marketing
‘Avaya SalesPro Online Portal’ for Avaya by McDonald Butler
‘IBM Predictions’ for IBM by OgilvyOne
Category seven – Best use of social media
‘SAP love hate data’ for SAP by DNX
IngenuityWorking.com by Psion
‘Luv the nug’ for Scotsman Ice by Gyro Cincinnati
‘Get back to scratch’ for Hobart by Gyro Cincinnati
‘BIG AWARDS: Be the next BIG thing in technology’ for Cisco Systems by Neo@Ogilvy
‘Commerce Tweets’ for IBM by Neo@Ogilvy
Category eight – Best use of content marketing
‘Be ready for what’s next’ for Kaspersky Lab by Earnest
‘Technology Marketing in Mind’ by Marketing Options International
‘RBS Manufacturing and Industrials Sector team campaign’ by RBS Corporate & Institutional Banking, Manufacturing & Industrials Sector Team (M&I)
‘Banking 20|20’ for Cable&Wireless Worldwide by The Channel Partnership
‘The global mobility report’ for Santa Fe Group by Circle Research
‘Banking Infographics + Blog Series + Seeding Strategy’ for CenturyLink Business by Mason Zimbler
'Orange Exchange' for Everything Everywhere by Publicis Blueprint
Category nine – Best website
‘Broker marketing mentor’ for Aviva by Balloon Dog
‘CW.com rejuvenation’ by Cable&Wireless Worldwide
‘British Gas – Energy made simple’ for British Gas Business by Rufus Leonard
‘Life is local’ for Cityvisitor by 9xB.com
‘Tame the big data beast’ by Panasas
Category 10 – Best use of customer insight
‘A window of opportunity for Planitherm Glass’ for Planitherm/Saint-Gobain Glass by Rare Creative Group
‘Banking 20|20’ for Cable&Wireless Worldwide by The Channel Partnership
‘Power to perform’ for Atos by The Marketing Practice
‘The new NXP.com’ by NXP Semiconductors
‘British Gas Business – Energy live campaign’ for British Gas Business by OgilvyOne and CHI
‘Digital attribution analysis’ by SAP
Category 11 – Best limited-budget campaign
‘Transformation to social media’ for Ellisons by The Crocodile Integrated Marketing
Networks first ‘Dinoverts’ for Networks First by Marketing Options International
‘The corporate engagement programme’ for Lombard Group by Purestone
‘Balanced transformation campaign’ for Freedom Communications by Wallpaper Marketing
‘Monster Play MultiActive product launch campaign’ for Monster Play by Campaign Works
‘Deeper campaign’ for Qosmos by Goffredo Puccetti at the Pôle Créatif Épinay/Orge
‘Work different’ for Building Zones by The Marketing Bridge
Category 12 – Most commercially successful campaign
‘Demand better’ by Psion
‘2e2 business architectures’ for 2e2 Group by Purestone
‘Cemergi FACT’ for Lafarge Cement by McCann Manchester
‘Corporate Institutional Banking – Higher education campaign’ by RBS Corporate and Institutional Banking
Category 13 – Best channel marketing initiative
‘Avnet Socialondemand’ for Avnet Technology Solutions UK by Purechannelapps
‘Motorola Solutions Advanced Data Capture Solutions’ for Motorola Solutions by McDonald Butler
‘Our business runs better’ for SAP by DNX
‘Business Partner Programme - Going for growth’ for Virgin Media Business by Astute
Category 14 – Best SME-targeted campaign
‘Making your business flow better’ for Sage by Ledger Bennett
‘Payment Acceptance’ for Barclaycard by Market Makers
‘Transformation to Social Media’ for Ellisons by The Crocodile
‘Where’s your tipping point?’ for Iron Mountain by IAS b2b Marketing
‘More sense than money’ for Powwownow by Gyro
‘Getting Welsh Business Online’ for Google UK by Culture Group
Category 15 – Best corporate decision maker-targeted campaign
‘Be the one. Be the difference’ for St John Ambulance by Earnest
‘Big fish’ for PMI Health Group by Cameron Wells Communications
‘Primavera Executive Engagement Programme’ for Oracle by The Marketing Practice
‘SAP Smart Metering’ for SAP by DNX
‘IBM RWC TV Sponsorship’ for IBM by OgilvyOne
‘CTAS Lead Generation’ for Carbon Trust by WDMP
Category 16 – Best international audience campaign
‘The Original’ for Saf-Instant (Lesaffre) by Publicis Activ Lille
‘Start!’ for Polycom by Base One
‘Thales Brand’ for Thales by Gravity Global
‘World class. Worldwide’ for TNT Express by 438 Marketing
‘Transparency, Efficiency, Networks’ for SunGard
‘EMEA Lead Nurturing’ for Kensington by Cyance
Category 17 – Best internal audience campaign
‘Accenture Employee Referral Programme’ for Accenture by Omobono
‘Profiling International Customers’ for Lloyds TSB International by Rufus Leonard
‘The Healthy Workplace Project’ for Kimberly-Clark Professional by Gyro
‘In the loop with PruHealth’ for PruHealth
Category 18 – Best B2B brand initiative
Cascade Group rebrand for Cascade Group by Cascade Group|Studio
‘Heart thumping opportunity’ for Reckitt Benckiser by The Workroom
‘SITA Brand Repositioning’ for SITA by DNX
‘Thales Brand’ for Thales by Gravity Global
‘The next answer for Fiberweb’ by McCann Enterprise
Category 19 - Best B2B product launch campaign
'Betanal maxxPro UK Launch Campaign' for Bayer CropScience by Palmer Hargreaves
‘The Weight Has Been Lifted (2.0)’ for USG-SHEETROCK UltraLight by Gyro
‘You’re On’ for John Deere by gyro
‘Se5000eXakt’ for Stoneridge by Gyro
'Bring the outside in' for Eurocell
Category 20 Best lead generation campaign
‘Be the one. Be the difference’ for St John Ambulance by Earnest
‘IBM SmartCloud’ for IBM by OgilvyOne
'EMEA “Database Security” Campaign utilising Lead Scoring' for McAfee by Eloqua
'Value Statement Launch' for LeasePlan
Category 21 Best lead nurturing campaign
‘Cyberconfidence’ for CSC by The Crocodile Integrated Marketing
‘Welcome’ for Psion
‘Elsevier health lead nurturing campaign’ for Elsevier by Extraprise Group
‘Right people, right content, right time’ for McAfee by CRM Technologies
‘The Trend Micro - Dell subscription conversion campaign’ for Trend Micro for CleverTouch Marketing
Category 22 B2B marketer of the year
Erik Larsson for Qosmos, by Full Circle Communications
Justine Arthur for BT Expedite & Fresca
Paul Stevenson for Telefonica O2 UK, by The Marketing Practice
Karen Heywood for Motorola Solutions
Charmaine Petty for Catnic, A Tata Steel Enterprise
Stephanie Doyle for Baker & McKenzie
Category 23 B2B PR agency of the year
Octopus Group
Tangerine B2B
Category 24 B2B marketing communications agency of the year
DNX
