Having a trophy to display is not the sole benefit of winning a B2B Award. In fact, the boost to a company's profile, the increased trust of clients and the improved morale and career opportunities of the people involved in the winning campaigns are far more important, as these previous winners tell us.
“MOI could not be more thrilled to have won the ‘best low budget campaign’, and received runner up in the ‘best content marketing campaign’ at the prestigious B2B Marketing Awards. The #1 goal is to strengthen our client’s business, but it’s nice when the campaigns we create are also recognised by marketing peers and industry experts. Not only has it helped us attract the attention of prospects looking for a wise agency investment, it is also wonderfully energizing to the MOI team and has bought a renewed sense of pride and inspiration. “
Vanessa Cheal, Managing Director, Marketing Options International
“Taking part in the B2B awards has been really valuable for our business. Quite often you are too busy with the day to day to concentrate on marketing your business. Doing the awards was really helpful as it made us take some time out and capture how we addressed particular client briefs. The output of which the award submission we have repurposed into an effective case study to show case our work and approach. Winning the award was the icing on the cake, which has generated a number of inbound leads and helped us win a couple of new clients. This coupled with speaking at the B2B Awards Show Case has really raised the profile of our businesses.”
Phil Brown, Director, The Channel Partnership
“Picking up the PR Agency of the Year prize topped off a brilliant year and was an incredible achievement for us - especially just three years after our formation. The win really cemented our position within the industry and has been a great credibility boost when talking to prospects about the way we work. We like to do things differently and have a very innovative approach to developing strategic and creative campaigns, so to have the backing of an award of this calibre is an invaluable seal of approval that is really helping to support our plans for continued growth and expansion.”
Sam Gregory, MD, Tangerine B2B
"The B2B marketing award was amazing recognition for us and was a very visible indication of our capability for the industry to see. The best bit was that it generated in-bound leads for us which have transformed into new clients and revenue - All this, a great awards night (from what we remember), a chance to share our best practice at the showcase and a shiny award on our reception"
Jason Martin, head of marketing, Quantum Marketing Group
"To be honest, winning six awards at the 2011 B2B Marketing Awards, (including the Grand Prix and Agency of the Year) has been a complete nightmare.
“Before the awards, there I was, happily rolling into work at 10am (ish), grabbing a nice choca-mocka-chino thing for £4.90, poncing about a bit 'bouncing some creative ideas around', then wandering off for a well-earned leisurely lunch. All things well, I'd be home for tea by 4pm. Happy days!
“But, since we won six awards at the 2011 B2B Marketing Awards, (including the Grand Prix and Agency of the Year - did I mention that?), things have really gone downhill.
“Every day I get phonecalls, emails, voicemails - all saying things like "we're really interested in hearing what you could do for us" or even "here's an RFP.
"Nightmare. We've had to hire staff, get bigger offices and poor Luigi at 'El Sergios' hardly sees us these days.
“Sod this for a game of soldiers. B2B Marketing Awards? Don't do it!"
Chris Wilson, Managing Director, Earnest
“Winning the award has been very positive for the agency on a number of levels. It’s given the internal teams a real boost and injection of energy as well as providing us with something of real note to discuss and share with our clients. We’re proud of the achievement and the hard work that got us there.
“The evening didn’t fail to deliver – it obviously helped that we were winners – but regardless it was a top night, one that is still being talked about for many different reasons!”
James Smee, director, Purestone (won for client Lombard Group)
“The B2B Marketing Marketer of the Year award now takes pride of place on my mantle piece, but the shiny silver block of metal is just the smallest visible benefit that I’ve received since the Award ceremony in November. Client confidence in our company offering has skyrocketed, and both my personal brand and my profile in the industry have risen as a result of that night. The award has opened doors for my career that I very much look forward to exploring.
“Without doubt the highlight of the B2B calendar. The B2B Marketing Awards flashed by in a glamorous daze of cocktails, comedy and celebration. Great people, great networking, and a wonderful night, not to be soon forgotten.”
Andrew Nicholson, head of online, Sodexo Prestige
"Winning the best B2B brand award at the B2B Marketing Awards in 2011 was a great honour for us. A great deal of research, planning, and plain old hard work went into our marketing programme for Mastercrete and it is very rewarding to be given third party approval by the Judges. We have used this in customer presentations to great effect and consider it a very valid achievement. We will be competing again this year with another very strong entry.
“I thought the event itself was very professionally produced and Jack Whitehall was an excellent master of ceremonies. From pre dinner drinks to the after show party all was very slickly produced and was very much enjoyed by all in our group.”
Mike Lomax, Marketing Communications Manager, Lafarge Cement
“I found the experience as a judge for the B2B Marketing Awards both enlightening and hugely enjoyable. The awards dinner was an excellent event, well organised and wholly worthwhile, as have been the other B2B marketing events and training which my people have participated in over the year.
“Many congratulations to the team for delivering a very strong programme in 2011 and helping to 'raise the bar' in B2B.”
Gill Greenwood, Director, EMEA Marketing, ACI Worldwide