Best Integrated Campaign
WINNER
‘I am’ for Thunderhead devised by Earnest
RUNNER-UP
‘Show me Avaya flare’ for Avaya devised by DirectionGroup
Best Use of Direct Mail
WINNER
‘I am’ for Thunderhead devised by Earnest
RUNNER-UP
‘When three become one’ for Kaseya devised by Metia
Best Marketing Event
WINNER
‘Customer services EMEA event series’ for Oracle Corporation devised by Marketing Options International
RUNNER-UP
‘Cisco Live 2011, London’ for Cisco devised by George P Johnson
Best Public Relations Campaign
WINNER
‘The cost boomerang’ for KPMG devised by Man Bites Dog
RUNNER-UP
‘Ask Avanade’ for Avanade devised by Waggener Edstrom
Best Use of Social Media
WINNER
‘Calling all innovators’ for Nokia devised by 141 Sercon
RUNNER-UP
‘The yellow lines’ for Cobalt Telephone Technologies/RingGo devised by Birddog
Best Use of Mobile
WINNER
‘Seer 2.0’ for IBM devised by OgilvyOne
Best Website
WINNER
‘A J Gallagher international website’ for A J Gallagher devised by Earnest
RUNNER-UP
‘Orange exchange’ for Everything Everywhere/Orange devised by Publicis Blueprint
Best Digital Campaign
WINNER
‘Rejuvenating the customer conversation’ for Lombard Group devised by Purestone
Best Use of Content
WINNER
‘Fujitsu enterprise cloud computing - What's blocking you?’ for Fujitsu devised by DirectionGroup
RUNNER-UP
‘The Little Book of Learning and The Little Book of the Future’ for Reed Learning devised by L&Co
Best Use of Creative
WINNER
‘The weight has been lifted’ for USG devised by Gyro
RUNNER-UP
‘Move your business forward’ for Dell Computers/Small and Medium Business Division (Nordics) devised by AdPeople
Best Use of Customer Insight
WINNER
‘Flexible solutions for hedge funds’ for Thomson Reuters devised by BPM Works & Strategy to Revenue
RUNNER-UP
‘Reduced cost and complexity’ for O2 devised by The Marketing Practice
Best B2B Brand Campaign
WINNER
’Mastercrete’ for Lafarge Cement devised by McCann Manchester
RUNNER-UP
‘Vauxhall trade club - Shaping your business’ for Vauxhall UK Limited devised by Palmer Hargreaves
Best B2B Product Launch
WINNER
‘Management liability policy launch campaign’ for AXA devised by Columns Design
RUNNER-UP
'Thomson Reuters Eikon’ for Thomson Reuters devised by Gardner Nelson + Partners and Jack Morton
Best B2B Lead Generation Campaign
WINNER
‘I am’ for Thunderhead devised by Earnest
RUNNER-UP
‘BlackBerry good fortune’ for O2 devised by The Marketing Practice
Best Lead Nurturing Campaign
WINNER
‘Reduced cost and complexity’ for O2 devised by The Marketing Practice
RUNNER-UP
‘SMART meetings’ for Steljes devised by Cyance
Best Channel Marketing Initiative
WINNER
‘SAP EMEA social media partner program’ for SAP devised by DNX
RUNNER-UP
‘Crime scene’ for Merial – Eprinex devised by Palmer Hargreaves
Best Limited Budget Campaign
WINNER
‘We love estate agents’ for Zoopla.co.uk devised by Quick-Thinking UK Ltd
RUNNER-UP
‘Find your path to DB2 enlightenment - Seek the geek’ devised by Triton Consulting
Best Internal Marketing Campaign
WINNER
‘We are Sodexo Prestige’ for Sodexo Prestige devised by Amp/Spira
RUNNER-UP
‘Preparing for change’ for Lloyds Bank Corporate Markets devised by Rowan Marketing
Most Commercially Successful Campaign
WINNER
‘Take off with Magnet Trade’ for Magnet Trade devised by Refinery
RUNNER-UP
‘Blueprint’ for CSC devised by The Crocodile
Best International Campaign
WINNER
‘TEN campaign’ devised by SunGard
RUNNER-UP
‘Oracle power days’ for Oracle Corporation devised by Marketing Options International
Best Marketer of the Year
WINNER
Andrew Nicholson, Head of Online, Sodexo Prestige
B2B PR Agency of the Year
WINNER
Man Bites Dog
RUNNER-UP
Rostrum Communications
B2B Marketing Communications Agency of the Year
WINNER
Earnest
RUNNER-UP
DNX
Grand Prix
WINNER
