24 October 2013
To engage clients, being someone of noble character and undeniable integrity goes a long way.Your character is a part of your brand’s identity.
8 May 2013
Among the brand elements that must be present to establish a brand’s personality and deliver the brand’s promise are stories that help define the brand.
20 March 2013

It is possible to keep unpredictable social media situations from getting ugly and negatively impacting business. It just takes a good crisis response plan.

20 December 2012
Here I provide a diverse listing of 13 marketing-related conferences planned for 2013 in the U.S.
13 November 2012
Articulating your value proposition can be difficult for a small business or emerging entrepreneur. Here are some tips on crafting a perfect one.
3 October 2012
You might brush these off as B2C stories, but I assert that the same types of "social" connections are just as important in B2B branding and client interactions.
26 September 2012
Here's a set of exciting & diverse events planned for October-November in the U.S. --perfect for following on Twitter, propelling your marketing for 2013, and keeping you abreast of current trends.
23 August 2012
While B2B marketers refer to their buyers as clients, it's worth evaluating and considering how a "client" vs. "customer" mindset impacts your brand's emotional connection & interaction with buyers.
22 April 2012

The basic difference between an ordinary person and a warrior is that a warrior takes everything as a challenge, while an ordinary person takes everything as a blessing or a curse. (Carlos Castenada)

13 April 2012
Some unique and successful approaches are taken by companies to truly engage their customers.