It is possible to keep unpredictable social media situations from getting ugly and negatively impacting business. It just takes a good crisis response plan.
The basic difference between an ordinary person and a warrior is that a warrior takes everything as a challenge, while an ordinary person takes everything as a blessing or a curse. (Carlos Castenada)
Marketers are under more and more pressure to show a return on their activities. However, it is often unclear exactly what this means.