John Bottom's blog

It's all about time. And the lack of it. Look around you in the B2B marketing space and you get a pretty clear picture...

Infographics are everywhere right now. But almost as commonplace as the infographics themselves seem to be arguments about what a ‘true’ infographic is. The debate is heating up.

Everyone’s talking about it, but content marketing could be a really bad move for you and your company. Let me explain why...

So you're in marketing? What does that mean?

Depends who you ask, and the phrase "marketing" has perhaps lost a lot of its meaning over the years....

In his introduction to this handy book, The Tao Of Twitter, Mark Schaefer uses the analogy of buying a new laptop. When you get home and open the box, he explains, you get two guides: a handy ‘3 steps to getting started with your new machine’ and the more informative user manual.

Despite all the talk, the thousands of blogs [like this one], and the endless online chatter about social media in business, the truth is that real...

Committed is quite a big deal. If you are committed to something, you have pledged yourself to it. You are inextricably bound to a cause, willing to devote every last bit of energy to achieving it. You can't pull out – and you wouldn't want to anyway because you are firmly committed to doing it.

I was intrigued by a snippet of news this morning which stated that, for the first time, a significant book release had sold more in ebook than in print. HarperCollins announced that "I'd Know You Anywhere" by Laura Lippman has sold 4,739 ebooks, but just 4,000 in the print edition.

All very interesting, but what does this mean? Has the moment really arrived? Are we at the beginning of the end for paper-based publishing?

"Il faut cultiver son jardin"  
Candide, Voltaire, 1759         

It's not often this site gets to quote 18th century French philosophers, but a recent report brought this phrase to mind, and I will explain why – and why it matters to you in your work as a B2B marketer.