It's all about time. And the lack of it. Look around you in the B2B marketing space and you get a pretty clear picture...
In his introduction to this handy book, The Tao Of Twitter, Mark Schaefer uses the analogy of buying a new laptop. When you get home and open the box, he explains, you get two guides: a handy ‘3 steps to getting started with your new machine’ and the more informative user manual.
Committed is quite a big deal. If you are committed to something, you have pledged yourself to it. You are inextricably bound to a cause, willing to devote every last bit of energy to achieving it. You can't pull out – and you wouldn't want to anyway because you are firmly committed to doing it.
I was intrigued by a snippet of news this morning which stated that, for the first time, a significant book release had sold more in ebook than in print. HarperCollins announced that "I'd Know You Anywhere" by Laura Lippman has sold 4,739 ebooks, but just 4,000 in the print edition.
All very interesting, but what does this mean? Has the moment really arrived? Are we at the beginning of the end for paper-based publishing?
Ever wondered why Facebook has a 'like' button, but not a 'dislike' button? I was having a conversation with clients the other day about this and it seemed to underline a much wider point - what is possibly the biggest obstacle between B2B marketers and success in social media marketing.
"Il faut cultiver son jardin"
Candide, Voltaire, 1759
It's not often this site gets to quote 18th century French philosophers, but a recent report brought this phrase to mind, and I will explain why – and why it matters to you in your work as a B2B marketer.