Blog Archive - Aug 2011

Date

August 31st

It’s marketing Jim, but not as we know it!

Greetings, and welcome to the Demand Generation Knowledge Bank, newly sponsored by mardevdm2.

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August 30th

Why Most Companies Fail to Grow

According to UK Government statistics less than 20% of all companies achieve sustainable growth. Why is the number so low? What stops the majority of companies achieving growth?

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August 26th

You’re Fired!

From Amstrad to The Apprentice, Alan Sugar has indeed contributed some memorable and some would say, entertaining times to our lives.

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August 25th

Gamification: '... and the geeks shall inherit the earth...'

Not too long ago, computer or video games were just for geeks. Back in the dark days of the 80s, if you wanted to shoot some 2D aliens or crash computer generated sports cars, you had to hang out in amusement arcades...

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The Importance of Business Card Etiquette

Business cards are an invaluable tool when it comes to promoting your company, but what are the rules when it comes to exchanging them?

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August 24th

Future of Email Marketing for B2B Marketers

Email will celebrate its 50th birthday in a few years. After half a century in action it has replaced paper and pen as the preferred choice of contact for most.

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August 23rd

We are delighted to descend into cliché

It’s 2am. The deadline is in seven hours. You’ve been subsisting on pizza, Nurofen and Diet Coke for two days. Your children are...

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August 18th

B2B social media - is it the Emperor’s New Clothes?

This question has been on my mind for some time, but thankfully there’s now an answer.  The chaps at B2B Marketing, in conjunction with Circle Research, have just published their latest Benchmarking Report on B2B social media...

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Advertising's got a bit cheeky

Did anyone catch the story about the British ladies beach volleyball squad’s latest sponsorship deal?

International betting exchange company, Betfair, snapped up the opportunity to brand the bottoms of the volleyball team at the Test London 2012 beach volleyball tournament last month...

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August 16th

Marketing Has Changed - Seed and Grow (Part 3)

Social Research Listen To The Demand

Research is still as important as ever. But now it’s much easier to do...

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