With four working weeks to go until Christmas, most of us are about to be swallowed up by the annual round of last-minute deadlines, target chasing...
November 30th
Predictions for 2013?
Looking back at the marketing predictions made at the start of 2012, it seems the ones that carried most relevance were the proliferation of mobile and video content…
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Best in class
This time last week I was nursing my annual awards hangover – yes, I was suffering for my one-night of dancing, drinking and high-heel wearing pleasures.
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Animated video is key to getting messages through
There’s no doubt Pixar is on to a good thing.
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November 29th
The seven types of eCommerce business – and why it’s essential to know which type you are
For example there are those that sell just one thing right through to the likes of Amazon and Tesco who sell almost everything! Some have shops, some...
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Storytelling needs a strategy
Storytelling and the power of video – two topics B2B Marketing has covered in recent months as our magazine’s cover story, and possibly two of the...
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November 28th
B2B Marketing Awards 2012 – the crème de la crème of B2B Marketing
The greatest B2B Marketing event any B2B marketer should find time to attend; that is the B2B Marketing...
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November 27th
How Long is a Marketing Piece of String?
Even though a recent survey by IBM revealed that 63% of the CMOs surveyed think that ROI will be the primary measure of their effectiveness...
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November 23rd
How to get more ad space from Google. Free.
I've found some very concrete reasons for being active on Google+ as a corporation.
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