Can B2B marketing really be a global industry? I’m pondering this question as I sit on a Eurostar train in the Gare Du Nord, preparing to depart for...
March 30th
Timing is everything in B2B lead generation
What is the most effective time to engage with a business? There are many considerations but I propose that the first ones must be:
- Is...
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March 29th
Have a Clear Goal for your Voice of the Customer Project
There’s some debate about whether this...
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Social media: a maturing channel?
I spent a day at the Social Media World Forum yesterday, witnessing plenty of handshaking and good intentions but hearing very little in the way of new thinking...
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March 28th
State of the Market - A Survey for Marketing and Demand Gen Consultants
Mobile: Myth or Magic?
The death of one size fits all – how businesses should adapt social media to their specific needs
From global corporations to local outlets, the vast majority of businesses have started to integrate social media into their marketing strategy. It’s...
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March 27th
Living by the Non-Billable Marketing Hour
For many professional services providers – including those specializing in accounting, law, engineering, architecture and consulting – tracking...
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What does the word “Selling” mean to you?
Business owners continue to astound me with their enthusiasm for their business. They are massively passionate about what they do and they work mighty...
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March 26th
PR is the engine of content marketing
According to a new survey by Econsultancy, 90 per cent of B2B marketing professionals say they are aware of it. But how many really understand what...
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