Blog Archive - Apr 2012

For those who are new to the social revolution, it can seem a bit of a minefield, yet burying your head in the sand and hoping it will all go away is...

LinkedIn’s new iPad app is pretty impressive. And it sends out a clear signal regarding the direction in which the professional network wishes to go.

Marketing Relevance

The challenge for marketers is getting tougher year on year. New digital marketing skills, from mobile...

Your organisation doesn’t own its brand.   It can shape it, manage it, but never own it.

That’s because a brand is not what an organisation...

Last week I attended BrightonSEO. Usually I just follow it on Twitter, but this year decided that I had to be there as so much has developed in the...

If...

Marketers are one of the professional groups who stand to gain most from these new-found capabilities to analyse data that a few years ago would have...

I’m sure the gist of this tale will resonate with the masses. One morning, I was having trouble checking what I thought was a simple query with regards...

Pinterest faces the monetisation challenges that other social platforms encounter. Unlike Facebook’s robust set of traditional demographic and interest...