Blog Archive - Sep 2012

September 28th

Fighting the Keyword Battle: An Introduction to Competitive Keyword Analysis

Competitive keyword analysis should play in integral part in your paid and organic search optimisation strategy. As paid search activity continues to...

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Is the Government’s new SME bank the last straw for high street business lenders?

Dear oh dear, it just keeps getting worse for bankers, doesn’t it? Already national pariahs for their role in the credit crunch, it now transpires...

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Buying a super tanker to sail a pond

In my time talking to and working with various organisations over the years (be that the 10+ years client-side and the past six years agency-side) I...

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Who’s in your spam bin?

Just out of curiosity, during a coffee break today, I had a look in my spam bin, and I was shocked by what I found there. Don’t get me wrong - it...

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September 27th

Becoming Social

The marketing industry continues to debate the role of social data and its significance as a tool for marketers. From recent conversations I have had...

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Pinterest - is it any good for Business

The site is a popular place to share photos for wedding planning, home redecorating, recipes, holidays and books. And it’s great if you’re selling...

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September 26th

Why Team Sponsorship is Good for B2B Marketing

In order for your business to stand out amongst its competitors, you may want to consider spicing up your marketing campaign or looking into new, diverse...

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September 25th

4 Simple Tips to Liberate your Sales Team

We all know the well known Chinese Proverb:

 Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for...

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How to Improve Your Digital Merchandising - The Move Beyond Page-Based to Product-Based Analytics

In a world where aisles can quite literally be re-configured for every single shopper, when nearly random online reviews and ratings can dominate...

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