Branding

With as many views on what brand is as there are…  brands, Steve Cook, Head Of Strategy and Planning at Marketing Team Direct explores the truth and how to benefit from it.

In these turbulent times, young people are a hot political topic. From last summer’s rioters to the ever-lengthening queues of graduates at the Job...

A client mentioned to me recently the pressing need to...

Your organisation doesn’t own its brand.   It can shape it, manage it, but never own it.

That’s because a brand is not what an organisation...