CRM Marketing

It’s international Women’s Day and in the name of girl power I’ve pulled together some excellent content from a few B2B ladies out there.

Companies turn to CRM tools and strategies for many reasons. Typically it's an initiative  that aims to gather more information, thus providing...

It’s hard to avoid best albums/blogs/films of the year lists in December. But this one is different. There’s no subjectivity or rose-tinted memories of summer.

The move towards digital and mobile marketing – which is shoring up confidence in the sector despite today’s challenging economic climate - demands...