Marketing Automation

16 April 2013

The next step in ecommerce evolution

Comments:

Dylan Fuller

For far too long, organisations have pained over the minutia of web page layout in an attempt to encourage customers to successfully navigate a website...
10 April 2013

Social CRM: 3 Years Down the Line

Comments:

SYLVIA JENSEN

Let me jog your memory: Dubai unveiled the world’s tallest building — The Burj Khalifa, Haiti was...
5 March 2013

5 Ways You Should Be Using Marketing Automation

Comments:

SYLVIA JENSEN

‘Marketing automation’ is one of those buzzwords at the moment, like ‘social...
1 March 2013

A fly on the wall at TFM&A

Comments:

Judith Niederschelp, Harte-Hanks

Billed as the show ‘where great minds meet’, in its 13 year history Technology for Marketing & Advertising...
1 March 2013

Marketing Automation is Demanding More Attention.

Comments:

Nina Anderson

Marketing Automation deserves more attention.
I feel bad for Marketing Automation it has been tainted with the spam brush and its horizons are...
14 February 2013

In figures: Our reliance on gadgets

Comments:

SYLVIA JENSEN

Admit it: you rely on all manner of high-tech gadgets to get you through the day. How many hours could you go without checking your smartphone? Could you give up your laptop for a week?
21 December 2012

Another milestone for marketing automation as Oracle buys Eloqua

Comments:

Joel Harrison

The temptation for clichés when writing this blog is hard to avoid – I’m sure I’ve written at least a couple of posts over the past few years...
19 December 2012

Five Strategies for B2B Marketing In A Downturn

Comments:

Elizabeth Smyth

Many organisations have been scaling back on their marketing spend in response to the global downturn. This has made the job of the B2B marketer even...
11 December 2012

Ten things we learned in 2012

Comments: 2

Joel Harrison

It’s very easy in December to look at the 12 months just gone and describe it as a ‘landmark year’ but I think the in the case of 2012, that’s...
11 December 2012

How marketing has changed since you were a student

Comments: 1

SYLVIA JENSEN

Whether you studied marketing at college, attended personal development courses in your job or just taught yourself as you went along, we’ve all been schooled in the thought that ‘Ma