Go West: expectations and anticipations for BMA Grow 2012

As I write this, I’m en route to Chicago for the annual conference of the BMA (Business Marketing Association), which this year is entitled Grow....

As I write this, I’m en route to Chicago for the annual conference of the BMA (Business Marketing Association), which this year is entitled Grow. Having attended the event for the first time last year, this year I’m speaking, so I’m both excited and nervous as the plane heads towards the Windy City.

I’m intrigued and slightly jealous about the title. The word ‘grow’ suggests that that is what American companies are thinking about doing right now, on the back of their recovering economy. In Europe, with the EU debt crisis refusing to go away, the sense of optimism and enthusiasm is significantly less pronounced. Despite this, I’m looking, once again, to hearing and seeing how they do things on this side of the pond. B2B is far better respected and established in the US than in the UK, not to mention Europe. So part of me is hoping to see the shape of things to come.

But at the same time, the patriot in me is hoping to prove that we’re not so far behind: that just because we don’t own the major social media platforms, we can’t be just as advanced in terms of utilising them and innovating with them. I hope that this means that, either way, I’ll come back with a good feeling about the B2B marketing industry. At the very least, I’m hoping for some inspiration for new topic ideas and key trends which will be driving growth and development in the years ahead.

I’ll aim to blog with my observations and findings during the conference and afterwards, so watch this space for updates.

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