Joel Harrison's blog

Why brands need publishers more than ever in the digital age

It’s clear that content marketing remains flavour of the month, and B2B brands are in an arms race to ramp up the content quality...

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All eyes on Marketo as IBM snaps up Silverpop

The marketing automation category acquisition trail had been quiet for, ooh, a good couple of months now, so I was relieved to see news come through...

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It’s showtime! What we can learn from the glorious retro world of industrial musicals

About a month ago, quite by accident, I discovered an entire world of marketing that time had forgotten… or perhaps more precisely, attempted to bury.

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BMC is up and running… but the real work starts here

After months of discussion, rumination and negotiation, the Business Marketing Collective (BMC) is finally in business, with the first Executive Council...

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Not ‘cracked’ content marketing yet? Don’t despair, neither have the biggest B2B brands

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BMC: on your marks; get set…

As every marketer knows, with any important project, the devil is in the detail – and that’s certainly been the case for

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Collaboration, education and dedication - The Evidence 2014

It’s our mission at B2B Marketing to bring industry together to share best practice and highlight success stories. There are many ways that we seek...

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It’s the agencies that are la différence in cross-Channel B2B

Imagine a world where, as an in-house or client side marketer working in B2B, you were forced to work with agencies who didn’t really understand...

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What future for print publications now Lloyds List has run aground?

Just before Christmas last year, quietly and with minimal ceremony, an era came to an end. The era in question was the existence of Lloyds List...

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Why ‘The Challenger Sale’ isn’t challenging enough

Books specifically relating to B2B (rather than marketing, technology or business in general) are few and far between, so when one comes along that...

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