Joel Harrison's blog

RIP for ROI?

Twice now, in recent weeks, I’ve heard what whispers of what amounts to heresy from B2B marketers.

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B2B Awards 2015 – help us choose the categories

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How can B2B CMOs ensure success in 2014?

1. Beware of tech inertia
Too few organisations are even making the best out of their existing infrastructure, let alone building...

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What does the future look like for B2B Leaders?

What does the CMO role look like in a B2B organisation in 2014?

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My key B2B Summit 2014 takeaway: Don’t let data dominate over free thinking

We were privileged to play host to yet another great lineup of expert speakers at the B2B Summit in London yesterday – the third time we’ve run this event and 2014 was our biggest and best yet.

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