Joel Harrison's blog

The IDM and DMA merger is good news – but has it come too late?

Finally, decades after they were both founded, the DMA and IDM (Direct Marketing Associatio

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RIP for ROI?

Twice now, in recent weeks, I’ve heard what whispers of what amounts to heresy from B2B marketers.

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B2B Awards 2015 – help us choose the categories

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How can B2B CMOs ensure success in 2014?

1. Beware of tech inertia
Too few organisations are even making the best out of their existing infrastructure, let alone building...

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What does the future look like for B2B Leaders?

What does the CMO role look like in a B2B organisation in 2014?

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