There’s an old mnemonic that my dad once told, as a great checklist when leaving the house. For the uninitiated, it goes ‘spectacles, testicles,...
Adobe roadshow hits Europe, and says digital B2B is leading the way
Experian shows why marketing motivation begins at home
A few months ago, Experian contacted me to ask if I could be one of the judges for their first internal B2B marketin
Why ‘home-cooked’ content will only get you so far
There’s been a lot of fuss and hype recently about content marketing, which I’ve been as guilty as most at propagating. The theory...
B2B Awards 2013 - Help us choose the categories
It’s the end of March so that must mean it's make-your-mind-up time for B2B Awards categories for 2013. Even though awards night...
Social media: The future is fragmented
The results of our Social Media Benchmarking Survey are in, and I’ve spent the much of the last week pouring over them, in a darkened...
Why I'm not 'Endorsing' anyone
Every day, it seems, I’m getting emails from LinkedIn telling me that people have ‘endorsed’ me. It’s all very flattering, but I’m...
Another milestone for marketing automation as Oracle buys Eloqua
The temptation for clichés when writing this blog is hard to avoid – I’m sure I’ve written at least a couple of posts over the past few years...
Ten things we learned in 2012
It’s very easy in December to look at the 12 months just gone and describe it as a ‘landmark year’ but I think the in the case of 2012, that’s...
Come fly with me... at the B2B Marketing Awards 2012
There were lots of sore heads in the office this morning, as I expect there are in offices of B2B marketers up and down the country, following the B2B...


