Joel Harrison's blog

How can B2B CMOs ensure success in 2014?

1. Beware of tech inertia
Too few organisations are even making the best out of their existing infrastructure, let alone building...

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What does the future look like for B2B Leaders?

What does the CMO role look like in a B2B organisation in 2014?

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My key B2B Summit 2014 takeaway: Don’t let data dominate over free thinking

We were privileged to play host to yet another great lineup of expert speakers at the B2B Summit in London yesterday – the third time we’ve run this event and 2014 was our biggest and best yet.

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BMA Conference 2014 report: it’s time to get emotional

Just back from a whirlwind three days at the BMA (Business Marketing Association) conference in Chicago – entitled this year ‘Where B2B’s going’.

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Thanks to you for our first 10 years of success

It’s a big year for B2B Marketing – we've just published our tenth anniversary issue (June 2014).

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At last: B2B is hot property! As confirmed by Ogilvy’s swoop for DNX

It was extremely fitting that the news of Ogilvy’s acquisition of DNX reached us just as my colleagues were putting the finishing touches to our 10th anniversary edition.

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Help us celebrate ten years of B2B marketing and pick the key milestones

Next month marks ten years since the launch of B2B Marketing, with the first issue published way back in June 2004 (see our first cover below).

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Why brands need publishers more than ever in the digital age

It’s clear that content marketing remains flavour of the month, and B2B brands are in an arms race to ramp up the content quality...

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