Joel Harrison's blog

Let’s get real: mobile will never be a significant B2B marketing channel

There’s an old mnemonic that my dad once told, as a great checklist when leaving the house. For the uninitiated, it goes ‘spectacles, testicles,...

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Experian shows why marketing motivation begins at home

A few months ago, Experian contacted me to ask if I could be one of the judges for their first internal B2B marketin

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Why ‘home-cooked’ content will only get you so far

There’s been a lot of fuss and hype recently about content marketing, which I’ve been as guilty as most at propagating. The theory...

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B2B Awards 2013 - Help us choose the categories

It’s the end of March so that must mean it's make-your-mind-up time for B2B Awards categories for 2013. Even though awards night...

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Social media: The future is fragmented

The results of our Social Media Benchmarking Survey are in, and I’ve spent the much of the last week pouring over them, in a darkened...

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Why I'm not 'Endorsing' anyone

Every day, it seems, I’m getting emails from LinkedIn telling me that people have ‘endorsed’ me. It’s all very flattering, but I’m...

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Another milestone for marketing automation as Oracle buys Eloqua

The temptation for clichés when writing this blog is hard to avoid – I’m sure I’ve written at least a couple of posts over the past few years...

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Ten things we learned in 2012

It’s very easy in December to look at the 12 months just gone and describe it as a ‘landmark year’ but I think the in the case of 2012, that’s...

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Come fly with me... at the B2B Marketing Awards 2012

There were lots of sore heads in the office this morning, as I expect there are in offices of B2B marketers up and down the country, following the B2B...

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