1. Beware of tech inertiaToo few organisations are even making the best out of their existing infrastructure, let alone building...
What does the CMO role look like in a B2B organisation in 2014?
We were privileged to play host to yet another great lineup of expert speakers at the B2B Summit in London yesterday – the third time we’ve run this event and 2014 was our biggest and best yet.
Just back from a whirlwind three days at the BMA (Business Marketing Association) conference in Chicago – entitled this year ‘Where B2B’s going’.
It’s a big year for B2B Marketing – we've just published our tenth anniversary issue (June 2014).
It was extremely fitting that the news of Ogilvy’s acquisition of DNX reached us just as my colleagues were putting the finishing touches to our 10th anniversary edition.
What’s the role of PR in the content marketing age?
Next month marks ten years since the launch of B2B Marketing, with the first issue published way back in June 2004 (see our first cover below).
It’s clear that content marketing remains flavour of the month, and B2B brands are in an arms race to ramp up the content quality...
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