Lead Generation

Marketing Options International

Marketing Options International

Marketing Options International (MOI) is an award-winning, fully integrated B2B technology marketing agency.  We specialise in the strategic planning, creation and delivery of clever brand awareness, lead generation and relationship marketing programmes targeting today's IT buyer.

With offices in London, San Francisco, Singapore and Sydney, we combine global reach, local understanding and social nous to produce results-driven campaigns that span evolving media, markets and territories.

Awards 2010:

B2B Marketing Awards - Agency of the Year Finalist

Awards 2011:

B2B Marketing Awards - Winner of 'best event marketing campaign' 

                                  - Runner up for 'best international campaign'

Awards 2012:

B2B Marketing Awards - Shortlisted for 'best content marketing campaign' 

                                  - Shortlisted for 'best low-budget campaign'

Accreditations:

MOI are members of the following organisations, and adhere to their rules and practices:

 

RAR 2012 (Recommended Agency Register) 

The Association of B2B Agencies (ABBA)

The Institute of Direct Marketing (IDM)

Eventia

Marketing Options International (MOI) is an award-winning, fully integrated B2B technology marketing agency. We specialise in the strategic planning, creation and delivery of clever brand awareness, lead generation and relationship marketing programmes targeting today's IT buyer. With offices in London, San Francisco, Singapore and Sydney, we combine global reach, local understanding and social nous to produce results-driven campaigns that span evolving media, markets and territories.

The Telemarketing Company

The Telemarketing Company

Established in 1990 and based in Brighton, The Telemarketing Company is the UK's leading Business-to-Business outbound telemarketing agency. We provide a range of high quality unscripted demand generation services, including appointment setting, lead generation, lead nurturing and paid and free event attendee generation.

We also offer data cleansing and profiling and market research to organisations ranging from SMEs to the world's leading organisations.

With 200 workstations, trained, salaried, mature agents and an in-house software development team, we can handle projects of any size and complexity. We offer 100% call recording and complete transparency, coupled with complete flexibility to allow our clients to start and stop projects on demand with no penalty. As a result, 87% of our work is with happy repeat clients who see a strong ROI from our work.

The Telemarketing Company is authorised by the FSA, holds Investors in People Accreditation and is a member of the DMA and is a Market Research Society company Partner with AITS accreditation.

Accreditations

The Telemarketing Company are members of the following organisations and adhere to their rules and practices:

 

The Association of B2B Agencies

The Direct Marketing Association

The Market Research Society

The Financial Services Authority

The UK's biggest outbound B2B telemarketing agency with 200 seats providing appointment setting, sales leads, data and research. FSA, MRS, DMA and IIP accredited.

Crocodile

Crocodile

Results-led marketing

At The Crocodile, we recognise that the best B2B marketing strategies no longer stop at the door of the sales department. We think marketing works best when it shares the commercial objectives of the business – and can make a measurable contribution.

If the starting point for any marketing activity is the simple question: How many sales do we need for business success? Then the role of marketing – and your marketing agency – becomes clear and unambiguous: nothing less than 100% of activity should be directed towards the bottom line objective. We call this the Slide One principle.

The discipline of Slide One allows The Crocodile to create strategies that measurably influence buying behaviour:

  • creating response through impactful, data driven campaigns integrated across multiple channels
  • initiating meaningful conversations with customers through a mix of high value content, social media and PR
  • representing brands online by developing clever and engaging digital assets and communications
  • nurturing prospects and customers using automation technology to converge and convert response into sales intelligence

In a B2B world that’s rapidly changing, fragmenting and delivering new and enticing communication options, The Crocodile helps clients develop and deliver clear strategies that effect the greatest change in customers’ buying behaviour – and generate qualified, measurable opportunities.

Call Jason Talbot for a chat to find out more on 0207 749 4400.

2010 B2B Marketing Awards

Winner - Best Customer Relationship Initiative

Runner-up - Best Channel Marketing Initiative

The Crocodile is an award-winning B2B marketing agency focused on influencing customer buying behaviour and generating qualified opportunities. We recognise that the best B2B marketing strategies no longer stop at the door of the sales department. We think marketing works best when it shares the commercial objectives of the business – and can make a measurable contribution.

TBDA - The Business Development Agency

TBDA - The Business Development Agency

TBDA is at the cutting edge of marketing communication to drive measurable response levels, lead generation and profitability; using specific tools, techniques & software for optimising data management, crm (including single customer view), customer insight, retention & acquisition, offline and online digital & social media marketing; deploying heavy doses of common sense to responsible spending of marketing budgets. Commercial application examples available on request. Founding member of the DMA.

TBDA is at the cutting edge of marketing communication to drive measurable response levels, lead generation and profitability; using specific tools, techniques & software for optimising data management, crm (including single customer view), customer insight, retention & acquisition, offline and online digital & social media marketing; deploying heavy doses of common sense to responsible spending of marketing budgets. Commercial application examples available on request. Founding member of the DMA.

Really B2B

Really B2B

Really has been advising, devising and executing great B2B campaigns for over 10 years.

Along the way, we’ve attracted some of the finest marketers to join us – experts from a wide range of backgrounds, including technical, manufacturing, professional and financial services. Every member of the Really team is a proven lead generator, for businesses large and small, in all sectors and industries.

We’re a serious B2B agency, committed to measurable growth for businesses of any scale, in any sector.

Our approach is sales-led and results-driven, but this doesn’t mean we’re not creative, inventive and easy to talk to.

As a serious B2B marketing agency, our primary focus is on results.

The way we see it, every marketing campaign should be completely accountable, and it’s our job to make sure every penny of your investment is working hard to achieve your goals.

We do this by analyzing response, conversion rates, order values and profits from the moment we start working on your behalf. We have the technology to integrate our CRM systems with yours, ensuring complete transparency at every step of your campaign. And because we don’t restrict our approach to any specific element of the marketing mix, we only provide what works best for you.

Based on a clear understanding of your goals, we’ll get to work on a strategic plan and recommend a combination of on and offline marketing channels.

Meanwhile, you get to see exactly how we’re putting your investment to work, through straightforward reporting and continuous updates.

Once we understand your business and your aims, we apply our knowledge of the market and our extensive know-how to come up with the best combination of marketing techniques to get you the results you’re after.

Awards 2011

Best Companies 2011

Awards 2010

Best Companies 2010

Awards 2009

Best Companies 2009

 

Accreditations

Really B2B are members of the following organisations and adhere to their rules and practices.

Investors in People

ABBA

Really B2B are new business generation experts, a direct marketing agency who work with clients across all sectors to create new opportunities for them to sell. Aligned with both marketing and sales, Really B2B deliver clients' business growth objectives through planning, prescribing and executing accountable marketing strategies.

Earnest

Earnest

Earnest is a full service marketing and branding agency based in Central London. The founders, Chris Wilson (Managing Director), Paul Hewerdine (Planning Director) and Matt Frost (Creative Director) all are former directors of Loewy.

In 2009, we set out to create a B2B agency with a difference:

 - An agency driven by a desire to produce game-changing work - through a perfect blend of great strategy and cut-through creative.

 - Recognising the fundamental changes impacting our industry today.

 - Marrying old world and new world marketing techniques.

 - Helping our clients manage their outbound and inbound communications to maximise ROI.

 - While capturing the hearts, minds and budgets of B2B buyers.

Chris, Paul and Matt have over 50 years experience (between them, not each...) working for technology, telco and financial services companies - from multi-nationals to hyper growth start ups. It's a track record we're proud of:

 - Served as lead agency for Fujitsu Services across EMEA - brand proposition development, pan European campaigns, account-based marketing programmes

 - Vodafone UK's first B2B focused roster agency - repositioning Vodafone to a business audience and delivering integrated campaigns to engage senior decision-makers

 - Launching Cisco's high profile IBLM internal comms initiative in EMEA

 - Helping BT launch its highly successful ‘QuickStart' campaign - repositioning BT's global services offering to existing customers

And since starting Earnest, we've worked with some great clients on challenging briefs: across branding, advertising, online, social media, direct marketing, thought leadership programmes and sales enablement.

We're here to move B2B marketing on: creating brands, campaigns and strategies that surprise, engage and perform in equal measure.

Awards 2010

 

B2B Marketing Awards - Shortlisted, Best B2B marcomms agency of the year

 

Accreditations

Earnest are members of the following organisations and adhere to their rules and practices:

 

The Association of B2B Agencies - Chris Wilson, Managing Director of Earnest, is currently Chairman of ABBA

The Chartered Institute of Marketing

The Institute of Direct Marketing

Business Superbrands - Chris Wilson, Managing Director of Earnest, is on the Business Superbrands Council

B2B marketing is often the poor relation of B2C, and that's a wasted opportunity; business people are still people, they just happen to be at work. Earnest was formed in 2009 with a big mission – to chase out the humdrum in B2B marketing. Branding. Campaigns. Marketing strategy and innovation. And with stunning results every time.

DirectionGroup

DirectionGroup

DirectionGroup is an award winning strategy-led design and marketing agency. Over two decades of successful B2B marketing and design solutions have made our performance and use of marketing skills precise and effective. We are recognised for our success in the IT and Technology sector for our innovative work in bring technology alive through all B2B customer touchpoints.  You just can't beat experience, and we have it in abundance. In design, in B2B marketing, in IT and Technology and in specialist services such as Channel and Internal Marketing.

 

We believe B2B marketing is not about businesses talking to businesses en masse, but businesses talking to individuals and engaging in a conversation one-to-one. We deliver marketing Campaigns and Demand Generation programmes to do just that with fantastic results that speak for themselves.

 

Our B2B marketing services cover:

 

• Strategy and planning - customer insight, data strategies, research and messaging all feeding into excellent campaign planning and proposition development

• Thought leadership programmes - unearthing the topics your customers and prospects care about most and delivering sticky content to ‘pull' them in

• Sales engagement - working with sales and marketing to create collaborative campaigns rooted in the hard reality of customer expectation

• Key Account Marketing - maximising existing customer potential and sales uplift

• Lead generation - creating a pool of warm prospects to march confidently down the sales cycle through the delivery of highly targeted communications

• C-level communications - getting past the gatekeeper to key business decision makers

Awards 2011

 

Database Marketing Awards - Winner, Best Muti-Discipline Campaign

B2B Marketing Awards - Finalist, Best Integrated Campaign

B2B Marketing Awards - Finalist, Best Use of Content

B2B Marketing Awards - Finalist, B2B Lead Generation Campaign

 

Awards 2010

 

DMA Awards - Gold, B2B Marketing

B2B Marketing Awards - Winner, Best Use of Social Media

B2B Marketing Awards - Winner, Best Campaign Microsite

 

Awards 2009

 

Communicators in Business Awards - Finalist, Merger/change management, NCP

Marketing Society Awards for Excellence - Finalist, Jubilee year, Internal marketing campaign

 

Awards 2008

 

Computing Awards for Excellence - Finalist, Technology advertising campaign, Fujitsu Siemens Computers

CNET Networks UK Business Technology Awards - Finalist, Technology marketing campaign, Fujitsu Siemens Computers

CNET Networks UK Business Technology Awards - Finalist, Green IT initiative, Fujitsu Siemens Computers

 

Accreditations

Direction Group are members of the following organisations and adhere to their rules and practices:

 

The Marketing Society

The Design Business Association

DirectionGroup is a strategy-led design and marketing agency combining formidable industry knowledge with creativity to deliver real business results. You just can't beat experience, and we have it in abundance. In design, in B2B marketing, in IT and Technology and in specialist services such as Channel and Internal Marketing.