Adam founded CleverTouch in 2008, a UK company specialising in B2B Marketing Automation and Joined-Up-Marketing. CleverTouch has helped dozens of Clients to deploy Marketing Automation effectively.
Adam combines the skills and disciplines learnt in various Senior Marketing Management positions for B2B organisations such as IBM, Iron Mountain, Brocade and Quantum with the more entrepreneurial environments of VC-backed ventures including Larry Ellison’s Pillar Data Systems.
Adam has an honours degree in Applied Psychology and a Masters in Business Administration; he is of the general belief that Marketing (and Agencies) have for too long being obsessed by Art and Creative; and largely ignored the process and predictability surrounding Marketing as a Science.
Adam has a passion for Marketing but outside his family his first love is still Rugby. Adam was lucky enough to play County and Divisional level and played (very briefly) National League- at a time when rugby was played purely for fun.