There are a variety of ways you can contribute to B2B Marketing, including features, case studies, reviews and best practice or how to guides.
Below you can find all the briefs you need to share your B2B marketing experiences and expertise with our readers. Selected articles will appear in both the magazine and online.
However if you are looking to contribute an opinion piece, blog or a if you have a burning question, head over to our community pages now.
Scheduled features are largely written by freelancers. To contribute, please check out the synopsis in the forward features section of this site, and email a proposed contribution to the acting deputy editor Maxine Marshall. If this is of relevance, it will be forwarded to the appropriate writer, and an interview will be arranged. Please note: names of authors will not be made available.
Suggestions for forward features are also welcome.
All book reviews are approved by the editor and one will be chosen each month to also go in the printed magazine.
Reviews should be:
- Written in the first person
- Submitted within two weeks of receipt of the book (exact dates will be issued when the book is allocated and dispatched to a reviewer).
- Submitted with a high res image of the reviewer (at least 300dpi)
- Written in good English with opinions expressed in a balanced, unbiased way - the language style adopted can be fairly informal due to the nature of review writing, but standard English spelling and grammar must always be used (no slang or colloquialisms).
- Please keep in mind that you are reviewing this book for a B2B marketing audience, and to consider your review from this angle.
Reviewers do not need to return the books to B2B Marketing after the review has been written.
Submit a book review or nominate yourself as a reviewer to our Editorial Assistant Jessica McGreal
Social media review
Word count: 600
This is a review of a B2B page on one of the top social media platforms (Facebook, LinkedIn, Pinterest, Google+, Twitter).
The review must include:
- A link to the social media page you’re reviewing.
- The number of followers, likes, boards etc?
- Using four bullet points highlight areas of the page where the brand is displaying good practice or areas it could improve on. Provide a high res screengrab of the page to accompany your annotations. Word count: 600
The review should be broken down into the following sections:
- Introduction: A short paragraph introducing the company whose page you’re reviewing (couple of sentences maximum).
- Direction: Identify the direction the company seems to be taking, highlight what’s good about that and what could be improved.
- Engagement: Speak about how it engages it’s users and what levels of engagement they’ve seen
- Rating out of 10
Please ensure the full name and job title of the reviewer is provided, along with a high res photo.
Word count: 800
Click here for an example.
These following areas of discussion are essential. Using each point as the basis of a paragraph or at least section is required.
- Who is the client company? What products/services do they offer? To what target audience? Any other pertinent information - please keep this brief, less is definitely more.
- What was their marketing problem?
- Why did they chose to work with the agency/service provider?
- What solution was devised? How did it work and how did address the business issue.
- This section should make up the bulk of the article. It should explain the approach that was adopted, and why this was chosen, and look at any problems encountered and how they were resolved.
- What results were achieved?
- Quote from the client - this must be attributed to a marketing decision maker within the client company.
- Activity going forward - how is the success being carried forward?
Images: pic of client decision maker quoted, logo of client company and an image of relevant marketing activity
Submit a case study to Jessica McGreal
Click here for an example
These articles are designed to provide marketers with practical tips and guidance on how to achieve a specific marketing objective or business need. This would be made clear in the title. For example: ‘How to... refresh your marketing database'.
They must NOT be a general discussion around the issue with no specific actionable advice - the must deliver clear guidance which is easily accessible.
Structure and style
In terms of structure, to meet the objective of the article, they should be broken down into clearly identified steps or bullet points to help the reader navigate the content quickly and draw out relevant information in the quickest possible manner. This could even be drawn through into the title; for example: ‘Six golden rules for refreshing your marketing database'.
The number of points used could vary between three or six, depending on the subject and the advice on the author's perspective. Obviously the fewer points specified, the more detail will be required.
The article must start with an introduction, briefly explaining the dynamics of the business objective or issue. It is suggested this should be no more than 250 words. The remainder of the article should be devoted to the advice and practical guidance.
It must be written in the first person, and supplied with a print quality (300 dpi) jpg of the person that the article should be attributed to.
Submit a 'how to' to Maxine Marshall