Data BPG tab 1: overview

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Data is critical to all marketing activity, but with the ever-increasing volume of it, in addition to the growing number of communication touchpoints, how do B2B marketers manage their database successfully?

This best practice guide looks at the lifecycle of data – from acquisition through to data cleansing, validation and analysis to renewal – legislation and guidelines surrounding data, marketing automation and analytical technology. The socialisation of data and how to capitalise on these opportunities is also covered in detail.

This guide will help B2B marketers build a data strategy, develop and maintain data quality standards, comply with key pieces of legislation and leverage analytical data technologies.