Data BPG tab 2: details

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This guide will help you:

  • Develop and maintain data quality standards – how to build a clean data set and keep it up-to-date.
  • Comply with key pieces of legislation – how to balance both individual and corporate privacy while allowing your digital marketing to evolve.
  • Understand and utilise various analytical technologies – CRM, marketing automation, behavioural analysis and social media monitoring tools.
  • Grow your business network through social media – understand customers and prospects better to develop deeper customer relationships.

This guide covers:

  • Strategy – integrating traditional and digital channels for maximum impact.
  • Metrics – track the website visitors and prospect behaviour to measure the success of campaign performance.
  • The future of data – implications and opportunities presented by the socialisation of data.
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