Data BPG tab 2: details

This guide will help you:

• Develop and maintain data quality standards – how to build a clean data set and keep it up-to-date.
• Comply with key pieces of legislation – how to balance both individual and corporate privacy while allowing your digital marketing to evolve.
• Understand and utilise various analytical technologies – CRM, marketing automation, behavioural analysis and social media monitoring tools.
• Grow your business network through social media – understand customers and prospects better to develop deeper customer relationships.

This guide covers:

• Strategy – integrating traditional and digital channels for maximum impact.
• Metrics – track the website visitors and prospect behaviour to measure the success of campaign performance.
• The future of data – implications and opportunities presented by the socialisation of data.