Data BPG tab 3: contents

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Contents
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Section 1 – Introduction to data
1.1
The role of data
1.2 Migration from direct to digital marketing
1.3 The impact of legislation

1.4 Building a data strategy
1.5 Categorisation of data
1.6 Data quality and standards
1.7 Data and the sales team
1.8 Summary

Section 2 – The data lifecycle
2.1 Data acquisition
2.2 Data validation
2.3 Data management
2.4 Data analysis and modelling
2.5 Data renewal
2.6 Summary

Section 3 – Legislation
3.1 Underpinning legislation
3.2 EU Directive 2002/58 and Privacy and Electronic Communications 2003
3.3 Guidelines – Committee of Advertising Practice (CAP) Code
3.4 The impact on your marketing activities
3.5 Cookies in 2012
3.6 Data security
3.7 Summary

Section 4 – Technology

4.1 Customer relationship management
4.2 Marketing automation
4.3 Behavioural analytics
4.4 Website analytics
4.5 Social media monitoring tools
4.6 Summary

Section 5 – Socialisation of data
5.1 Data in the cloud
5.2 Growing your business network through social media
5.3 Social CRM
5.4 Social media monitoring

5.5 Summary

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