As Executive Director of George P Johnson, Kevin Jackson is a thought leader, speaker, strategic consultant and relationship manager, with a huge catalogue of success behind him. He has touched upon every discipline within the communications mix, all grounded in an enthusiasm for driving advocacy and word-of-mouth. At the forefront of his work are programmes that create pattern forming behaviour and are resolutely focused on creating that all-important brand experience. Since launching his highly influential and widely read blog ‘Depth Perception’, he has carried out a number of high profile speaking engagements all over the world. Bringing his idiosyncratic, humorous and always well-informed perspective to light, Kevin offers a compelling insight into just how quickly the world is changing, as well as plenty of advice on how to stay one step ahead.