Marc Stares heads up the business-to-business data solutions division, helping clients drive value across their whole business, from marketing to financial risk management. With over 20 years’ experience in direct marketing, for leading data companies including Experian and Equifax, Marc has worked with some of the UK's leading B2B brands. Highlights include; working with an international software company to create a global view of its consumer and business coverage, reach and opportunity, thereby allowing it to drive greater efficiencies across its global business; helping a major accountancy software company gain fresh insight into its audience, enabling it to develop a successful acquisition strategy.