This free on-demand summit shows attendees how to tune into their customers and adapt their marketing to suit the wants, desires and needs of major B2B decision makers. The Online Summit comprises of six webinars, and you can view as many of as few of them as are relevant to you.
What’s the secret of excellent B2B marketing? What does it take to create cutting-edge B2B campaigns or marketing activity?
B2B Marketing's conference is designed to help you find context for your marketing. It's a day packed with insight from some of the leading innovators in the industry, who will put a fresh perspective on the current drivers in this dynamic market.
2012 B2B Marketing Leaders Forum
The B2B Marketing Leaders Forum is a one-day event designed exclusively for senior client-side marketers. The day will provide a unique opportunity for direct engagement, networking and learning with contemporaries from leading brands, and will focus on the most pressing and critical challenges currently faced by B2B companies.
2012 B2B Marketing Summit
The B2B Marketing Summit is designed to help busy marketers improve their skillsets and expertise in one compelling and essential day. Our four content streams - social media,content marketing, lead nurturing and data insight - feature best practice sessions and case studies focused on the key aspects of these critical B2B marketing subjects.
2011 B2B Marketing Conference - Accelerate: Peak Performance Marketing
This year's B2B Marketing Conference is designed to help marketers hit their peak performance. Offering insight and inspiration to address the key challenges that lay ahead, this conference will play a key role in helping formulate your marketing strategy for the crucial year ahead.
2012 Measuring Key Marketing Metrics in a multi-channel World
This online seminar will clearly summarise the key metrics across the integrated marketing mix with benchmark models and client examples so that you can establish or fine-tune the reporting dashboard for marketing effectiveness.
2012 B2B Fast Track for Technology Marketers
The B2B Fast-Track is designed for you, as a technology marketer, to help resolve your pain points. You can discuss your issues by meeting with vendors with innovative fresh ideas with a view of developing new relationships.
2012 Sales and Marketing Alignment Training Workshop
Can’t live with them! Can’t live without them! The on-going disconnect between Sales & Marketing. Marketing and sales teams need to work together for business success, but do sales really support your marketing programmes and are you achieving the best results possible?
2012 Social Media Integration Workshop
An online masterclass focusing on the key channels for integrating your social media activity to deliver real results and ROI. Learn how to achieve great results by using social media as an amplifier as well as a magnet for your other marketing channels.
2011 Marketing in the IT Industry seminar: key insights into current trends and challenges
Looking at marketing in the IT sector and the key trends and issues impacting on it. We understand that your industry has specific needs and requirements in this ever changing world of marketing which is why we have put together an event exclusively for marketers in IT. This seminar will look at the issues which directly affect you on a daily basis.
2011 Content Marketing Seminar: Create a winning strategy to engage customers and drive business
Content marketing IS marketing - this half-day seminar will help you develop a content marketing strategy to engage your customers and prospects. This intensive half-day seminar aims to help you put together a strategy that’s right for your business that you can easily implement when you get back to the office.
2011 Social Media Marketing Seminar: Taking it to the next level
Make your social media marketing strategy work harder for you. This social media marketing training seminar will discuss the latest tools and techniques that are right for your business to help achieve results.
2011 Search Engine Optimisation Training Workshop
We all know that it is essential to be ahead in search rankings, but how do you actually achieve that? This training course will show you ways of developing the right strategy and how to get to the top of the rankings. You will look at your own sites and be shown how you can achieve this.
2011 The CMO B2B Marketing International Conference
Is ‘marketing strategy’ now being driven solely by the latest digital channels on offer? Is the tail wagging the dog?!
With the number of new digital marketing channels growing rapidly, even with taking away traditional marketing, what do you back? What is the optimal mix?
2011 Social Media Training (Intermediate)
Implementing a social media strategy can be seen as time consuming, and with limited marketing resources in many businesses, quite often many marketing professionals are left thinking ‘how do I find the time?' and ‘does it really make a difference?' This hands-on workshop is structured so that each delegate maps out their own strategy over the course of the day, and has time to address their own specific needs.
2011 Mobile Marketing Seminar
Learn how to integrate mobile into your digital strategy and how to adapt your current marketing to be mobile friendly.
2011 The Online Lead Generation Game Seminar
Improve your online lead generation techniques to drive more conversions and increase sales. Learn how best to engage with customers online and capture their data effectively. This seminar will show you how to engage with your potential clients through content, social media, SEO, emails and online advertising and how to capture their data for lead generation.