DirectionGroup is an award winning strategy-led design and marketing agency. Over two decades of successful B2B marketing and design solutions have made our performance and use of marketing skills precise and effective. We are recognised for our success in the IT and Technology sector for our innovative work in bring technology alive through all B2B customer touchpoints.  You just can't beat experience, and we have it in abundance. In design, in B2B marketing, in IT and Technology and in specialist services such as Channel and Internal Marketing.

We believe B2B marketing is not about businesses talking to businesses en masse, but businesses talking to individuals and engaging in a conversation one-to-one. We deliver marketing Campaigns and Demand Generation programmes to do just that with fantastic results that speak for themselves.

Our B2B marketing services cover:

• Strategy and planning - customer insight, data strategies, research and messaging all feeding into excellent campaign planning and proposition development

• Thought leadership programmes - unearthing the topics your customers and prospects care about most and delivering sticky content to ‘pull' them in

• Sales engagement - working with sales and marketing to create collaborative campaigns rooted in the hard reality of customer expectation

• Key Account Marketing - maximising existing customer potential and sales uplift

• Lead generation - creating a pool of warm prospects to march confidently down the sales cycle through the delivery of highly targeted communications

• C-level communications - getting past the gatekeeper to key business decision makers