The B2B Marketing Podcast
Your dose of exciting interviews and hot discussions on all things B2B marketing, straight in your ears!
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Just when you thought we were gone for good.... we're back!
We were lucky to get time with Cat Dutton and Ruth Oakey of Atos for our latest chat, talking about the intersection of ABM and CX, interacting with customers and the value of diversity within a mature B2B business.
There's some great advice on meeting some of the greatest challenges marketers face in being truly insightful and learning from their customers, so it's definitely worth a listen.
For episode 2, Molly and Adam sat down with Sakina Najmi, who has recently featured in our top 20 women in B2B tech marketing list.
We spoke about what great marketing leadership looks like in a B2B business, the importance and art of getting the right team in place, communicating and setting expectations with other senior stakeholders in the business.
The book recommended by Sakina is "Artifical Intelligence for marketers" by Jim Sterne. Pick up a copy at www.amazon.co.uk/Artificial-Intel…ns/dp/1119406331
If you’d like to keep up with Sakina, you can find her on social media, obviously.
Welcome to our first ever episode of the B2B Marketing Podcast, and we’re starting with a deluxe triple header episode!
First, we speak to @simon_rusling, Partner and Head of Marketing at Barnett Waddingham, a pensions provider, to talk about all the things he wish he’d known at the start of his marketing journey.
Then we spoke to @BMMarketer, Head of Marketing Strategy at Law firm Addleshaw Goddard. As our awards grand prix winner back in November, we asked him about what it takes to stay creative on top of your day to day burden as a client side marketer. As one of our best and most prolific bloggers, we’ve built him his own hub! Catch his work at https://www.b2bmarketing.net/en-gb/brian-macreadie-b2b-trailblazer.
Finally we met up with @gdavies2, the Director of Global ABM strategy at ServiceNow, the most innovative company in the world according to Forbes. Gemma talks about the cultural challenges of implementing ABM globally, the value of a great team and a growth mindset.
You can see the research Brian Mentions at https://www.warc.com/newsandopinion/news/system1_tracks_down_the_higgs_boson_of_creative_effectiveness/41206.
Episode 0 - 12 February 2019
Welcome to the all new B2B Marketing Podcast! If you want to find out what our masterplan is, take a couple of minutes as Molly and Adam take you through our plans to provide you with B2B specific insights, without the stress of having to read things!
This podcast is expertly hosted and produced by Molly Raycraft, to whom you can send new ideas and praise on twitter @molly_b2b. She’s assisted by her not-so-trusty sidekick, Adam Harper, if you have constructive criticism, destructive criticism or just fancy some trolling, you can find him @adam_harper_b2b.