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How to transform your marketing with a customer data platform

How to transform your marketing with a customer data platform

As the volume of data available to B2B marketers continues to surge upwards, making sense of it becomes increasingly difficult. So, how can marketers find, store, categorise and make commercial use of this data? The answer is to use a customer data platform (CDP).

But what exactly is a customer data platform, and why does your business need one? Download this 17-page report to find out.

This report will also look at the following:

  • How to transform your marketing with a customer data platform.
  • Why customer data platforms could finally solve the B2B marketing data conundrum.
  • Data: both the biggest problem and the greatest opportunity.
  • What’s a customer data platform? And why do we need another layer in the tech stack?
  • How to transform your marketing with a CDP: D&B Lattice.
  • What’s next? How do I leverage these benefits?
  • D&B Lattice: case studies.
As the volume of data available to B2B marketers continues to surge upwards, making sense of it becomes increasingly difficult. So, how can marketers find, store, categorise and make commercial use of this data? The answer is to use a customer data platfo

Martech has promised to be the solution for many of the primary problems faced by B2B marketers. However, whilst CRM has certainly enabled those companies using it properly to marshal data for sales, benefits for marketing have often been both fleeting and accidental. It’s primarily a sales orientated platform. And this is why the relatively new CDP category is important.

Joel Harrison, B2B marketing

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