You are here

Maintaining magnificent martech

Tuesday, February 18, 2020 - 10:00am
B2B Marketing HQ, Clover House, 147-9 Farringdon Road, London, EC1R 3HN

When your work is full of SAAS, how do you deliver class? 

Synopsis

Some people think that, once you’ve bought some lovely technology to support your marketing, everything will get better.

Pretty funny right?

In reality, even once implementation has been done well, it’s easy for our tech stacks to fall into disrepair and leak value. Often the role of maintenance and optimisation falls onto us to make sure our investments bear fruit.

But what does good maintenance look like on a daily, weekly and monthly basis? How do we balance optimisation of what we have against the march of progress that is new technology?

Finally, how do we keep our skills sharp and ready to progress our careers beyond the platforms our work lives on?

Key points of discussion: 

  • Building good relationships with martech vendors
  • Proving the value of martech to key internal stakeholders
  • Fusing digital and non-digital marketing
  • Balancing your time between upkeep, upturn and upheaval.

 

Please note that this roundtable is suitable for digital marketing managers, and those leading digital marketing projects within client-side B2B brands. More senior marketers may be interested in our other roundtable, from data disarray to incredible insights, taking place earlier in February.