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B2B Marketing Winter 2018

All the essential reading from the B2B marketing space, neatly collected into one handy download

Overview

B2B Marketing's Winter 2018 magazine is all about innovation: containing expert data legislation advice in the form of our B2B marketers GDPR clinic, insider tips on how to improve your marketing through competitor cooperation (co-opetition), and success stories from our triumphant B2B Marketing award winners.

  • The GDPR clinic: Starting to panic about GDPR? Fear not, our resident data protection guru, Paul Snell, addresses the most frequently asked GDPR questions.
  • Style and substance: We scour Novembers 2017's award winners to share some of the most innovative campaigns from across the B2B industry.
  • Building the well-oiled machine: Find out why the most successful marketing teams today are interconnected, informed and agile.
  • Fortune favours the bold: We sit down with marketing agency Gravity London do discover the secrets to their triple-award winning success.
  • Friend or foe? Co-opetition is a relatively underplayed tactic in B2B. We speak to the experts to find out how you can improve your business through competitor collaboration.
  • Innovation brewed from a cup of coffee: From the corner of a coffee shop to an international tech powerhouse. Nick Worth discusses how to build a culture of marketing innovation.
  • It's a B2B British invasion: Joel Harrison analyses why UK agencies are suddenly doing rather well stateside.

"A good innovator is curious, passionate, tenacious, charismatic, and thinks laterally; they will be a great communicator and not afraid of rejection" 

A look inside

  • B2B Marketing Winter magazine innovation 2018
  • B2B Marketing Winter magazine innovation 2018

This issue contains:

  • Thought-provoking features
  • Blueprints for success
  • Best practice advice
  • Opinion from industry experts
  • Interviews