In this report, you'll learn:
- What programmatic advertising is, the history of programmatic, and how the ecosystem works.
- The opportunities programmatic presents for B2B marketers, as well as the pitfalls to be aware of.
- How to work with agencies and trading desks successfully.
- How to incorporate programmatic into future campaigns.
- What other B2B brands have done to achieve results with programmatic.
- What the programmatic landscape currently looks like, and how it'll evolve in future.
This comprehensive guide includes:
- Visual diagrams that clarify how programmatic advertising works.
- Expert insight into the opportunities and challenges brought about by programmatic, specifically in B2B.
- A step-by-step guide to using programmatic in your future marketing campaigns.
- Four case studies from top B2B brands that have used programmatic successfully.
- A comprehensive glossary explaining every programmatic term and acronym.
"Programmatic can actually provide new opportunities to be creative and think laterally about how to engage your audiences"
A look inside
1 – Introduction
2 – What is programmatic?
3 – Understanding programmatic in B2B
4 – Implementing programmatic in B2B
5 – Case studies
6 – The landscape and the future of programmatic
7 – Conclusion and key takeaways