AI in B2B: Going beyond the hype
Why there's nothing to fear, and everything to gain, from artificial intelligence
The level of hype, expectation and sometimes outright dread associated with the development of artificial intelligence is unprecedented in the world of marketing technology.
Sure there's a lot of talk about AI's potential to transform B2B, and enable better, faster, stronger results, but actual evidence of this remains fragmented at best, outright elusive at the worse.
So what can AI do for marketers and what should you be doing to get the most from it?
This report, in association with LinkedIn, includes five case studies, demonstrating how AI is making a real and valuable impact on B2B marketers' lives, in everyday marketing situations we can all relate to.
Download this report to learn:
- How 4 companies have successfully implemented AI in their businesses and what difference it's made to their marketing
- What marketers need to know about AI today
- How AI can lead to better content, faster
- What AI means for marketing automation and how they work in sync
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