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Best practice series: Demand Generation

January 16, 2020

Do you know the difference between demand gen and lead gen?

This guide distinguishes between demand generation and lead generation, and shows you how to utilise both strategies to reach and engage with people that matter.

We examine the pros and cons of the three most popular lead gen models including CPL, ABM and BANT and the importance of investing in content creation and promotion.

Download now and see how to incorporate both these techniques into your marketing strategy.

This guide will help you:

  • Identify the differences between demand generation and lead generation
  • Incorporate both strategies into your marketing
  • Understand how the type of content differs in both strategies
  • Explore the three most common lead gen models.

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 Best practice series: Demand Generation

Summary

Spiceworks/Ziff Davis B2B

Topic

Demand generation

Pages

13

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Spiceworks/Ziff Davis B2B who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.