You are here

Bridging the Sales & Marketing Divide

September 27, 2021

Sales and marketing alignment is the goal, but misalignment is the reality.  

But now that organisations are increasingly realising the value of collaboration, many are finding new ways for the two departments to work better together. It’s time to wake up and smell the coffee, or simply get left behind. 

MOI's guide sees Ciena CMO, Joe Cumello, and 6sense Product Marketing Director, Eric Wittlake, share their insights and top tips for finally bridging the sales and marketing divide.

Inside you’ll discover:  

  • What sales and marketing alignment looks like  
  • The importance of data 
  • How to hire the right people for successful sales and marketing  

Ready to start? Read the ebook here

About your personal data

When you view this content, your data will also be shared with our trusted partner MOI who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.

Summary

Topic

Sales and marketing alignment

Pages

7

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner MOI who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy