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Don’t Dump Your CRM

August 10, 2020

The Power of Understanding Relationships through Automation

Stats show when CRM is done correctly:

  • Customer retention increases by 27%.
  • Customer spend goes up 20 to 40%.

What should be a wealth of information and value for sales, marketing, and business development teams is often an untrusted source of frustration that can be difficult and time consuming to use. So often there is a decision to change the CRM. But then the same challenges come in to play with the new system of low adoption and the resistance to use. So what is the answer? 

Rather than look at the CRM system itself you need to look at the processes around CRM and make CRM use become seamless and effortless. There needs to be a shift in the relationship with CRM and make your team fall in love with it! By doing so will give you more accurate and meaningful data which is what every marketer wants to deliver the most effective campaigns!

Hear from our CRM experts on how to:

  • Make CRM use easier for sales and business development.
  • Surface insights to make it easier to build lasting relationships.
  • Use CRM to enrich client and prospect data.
  • Integrate data across channels & across conversations.

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Summary

Topic

Customer experience
Customer insight
General B2B marketing

Pages

25

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Introhive who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.