How to write an ebook for a B2B audience
They’re a central part of B2B content marketing. But how do you write an eBook that gets results?
An ebook can be a powerful content marketing tool. But when you go in depth to talk to an expert audience, the stakes are high. How do you get it right?
Our how-to guide gives you top tips to keep your readers’ interest all the way from introduction to conclusion.
Read our guide to eBooks to learn:
- Three hallmarks of a great eBook
- The importance of content that's valuable to your readers
- A structure that keeps readers engaged all the way to the end
- How to bring technical content to life
Fiona Campbell-Howes, CEO, Radix Communications
"With so many companies now producing ebooks, it's hard to write one that stands out. There are three qualities that I think characterise a great ebook, and only one of them is down to the writing itself."
About your personal data
When you submit your details in order to download this content, your data will also be shared with our trusted partner Radix Communications who may contact you with further relevant information.