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Ignite London 2021 Session: Balancing Utility and Magic in B2B Marketing

July 5, 2021

In an era of algorithmic, technology-enabled performance marketing, COVID 19 has had the unexpected effect of reinforcing the power and importance of brand and creativity.

But not necessarily as we might remember it. So, what are the implications for clients on seeking the optimum balance of utility and magic, and what are the implications on agencies to attract and inspire the very best talent? Goliath, meet David. 

The key takeaways from this session are:

  • The COVID effect on brands, tech and talent 
  • Why we’re now in the age of specialists vs generalists 
  • Serendipity as a competitive advantage

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Summary

Selbey Anderson

Topic

General B2B marketing
Brand

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Selbey Anderson who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy