Ignite London 2021 Session: What is First-Party Data & Why is it Critical to Successful Demand Gen in 2021?
Google talks about a cookie-less future. Governments talk about data protection. As privacy regulations evolve, marketers must rethink their plans for growth & acquisition and recognize the importance of quality data now more than ever.
This extends beyond data capture best practices and involves a strategic focus on data-driven demand gen backed by intent.
Relying on third-party algorithms and guesswork often results in poor targeting, missed opportunities, and low ROI. But what if you could generate qualified leads, drive growth, and simultaneously protect users?
Join Bhavesh & Anola for an insightful discussion about the importance of first-party data that operates on a subscriber-based framework.
In this session you will:
- Learn how to make first-party data the foundation of your marketing strategy
- Discover the benefits of collaborating with a data-driven lead gen partner vs building your own database
- Unlock the power of leveraging first-party data at the campaign level
About your personal data
When you view this content, your data will also be shared with our trusted partner Selling Simplified who may contact you with further relevant information.
For more information on how we process your personal data please see our privacy policy.
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About your personal data
When you submit your details in order to access this content, your data will also be shared with our trusted partner Selling Simplified who may contact you with further relevant information.
For more information on how we process your personal data please see our privacy policy
