The impact of marketing technology
BBN explore the impact and benefits of five different technologies that have had and are having, a significant impact on marketing outcomes
Marketing technology (MarTech) is any technology that enables marketers to be more efficient or effective in reaching their audiences. MarTech is mostly used in the sphere of digital marketing, and also for the optimisation of offline marketing channels. MarTech has grown significantly since it was first named as a standalone industry in 2011.
While this definition is broad and seemingly all-encompassing, so is the scope of the Marketing Technology Landscape. Any article written about marketing technology isn't complete without acknowledgement to Scott Brinker, the leading authority on the subject.
In this e-book we explore:
- Marketing automation
- Mobile applications
- Artificial Intelligence
- AdTech and the rise of Programmatic
- Marketing Analytics
About your personal data
When you view this content, your data will also be shared with our trusted partner BBN who may contact you with further relevant information.
For more information on how we process your personal data please see our privacy policy.
Summary
Topic
Pages
About your personal data
When you submit your details in order to access this content, your data will also be shared with our trusted partner BBN who may contact you with further relevant information.
For more information on how we process your personal data please see our privacy policy
