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The Marketer's Guide to Customer Expansion

November 4, 2020

Four Must-Win Moments for Keeping and Growing Revenue

Your ABM strategy should be about acquiring and retaining the best long-term customers. Yet most companies only focus on new logo demand generation, giving little thought to the rest of the customer lifecycle.

Customer expansion makes up 70-80 percent of the average company’s revenue—a huge opportunity for your marketing team. But you can’t simply re-use the same messaging and content. Research proves those tactics actually hurt your chances of winning renewals and upsells.

Check out Corporate Visions new e-book and get science-backed message frameworks for:

  • Renewing your customers.
  • Communicating price increases.
  • Convincing your customers to expand.
  • Regaining trust after a service failure.

Don’t risk these opportunities on hunches or so-called “best practices.” Here’s your chance to learn scientifically tested messaging techniques to keep and grow revenue with your existing customers.

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When you view this content, your data will also be shared with our trusted partner Corporate Visions who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.

Summary

Corporate Visions

Topic

Content marketing
Creative
General B2B marketing

Pages

16

About your personal data

When you submit your details in order to access this content, your data will also be shared with our trusted partner Corporate Visions who may contact you with further relevant information.

For more information on how we process your personal data please see our privacy policy.