Whitepaper: Lead generation - What it takes to make a sale

June 9, 2015

In the B2B space, companies, products, solutions and services often lack true differentiation, have to compete in a crowded, noisy and cost-cutting marketplace, or simply don’t have the marketing and sales resources required to build and sustain a dominant position. Despite this, it is possible to succeed – and for small and medium sized companies it’s often possible to succeed against bigger, better resourced and aggressive competitors or industry-leading brands.

This whitepaper from 4CM provides a step-by-step guide to both inbound and outbound lead generation, focusing on content creation and the customer decision journey.



Content marketing



About your personal data

When you submit your details in order to download this content, your data will also be shared with our trusted partner who may contact you with further relevent information.

For more information on how we process your personal data please see our privacy policy.