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Ignite USA 2020 Keynote session: FireEye's journey from challenger to leader

Pursuing a burning ambition: FireEye’s rocket-powered journey from industry challenger to brand leader

Speaker: Vasu Jakkal. Executive Vice President and Chief Marketing Officer, FireEye

FireEye – a challenger cyber security brand in a crowded space – has huge ambitions. And so does its CMO, Vasu Jakkal.

This visionary keynote is the story of Vasu’s own journey and FireEye’s brand journey through a truly transformational process that every marketing manager and leader can take huge inspiration from.  Along with being inspired and motivated by Vasu’s story, you’ll learn practical, actionable takeaways, including:

  • How FireEye merged separate marketing teams into a single, cohesive function
  • How Vasu manages and leverages the power of her C-suite team to help drive change
  • How FireEye is balancing great creative and great content with the right blend of martech to create a compelling marketing engine
  • What it takes to be a great CMO and deliver on a grand vision
  • What the future holds for marketers, and how marketing can become a growth engine by winning hearts and minds.

To watch the recording of this Ignite USA presentation just login or signup as a B2B Marketing free member using the form below.