Ignite USA 2020 Keynote session: FireEye's journey from challenger to leader
Pursuing a burning ambition: FireEye’s rocket-powered journey from industry challenger to brand leader
Speaker: Vasu Jakkal. Executive Vice President and Chief Marketing Officer, FireEye
FireEye – a challenger cyber security brand in a crowded space – has huge ambitions. And so does its CMO, Vasu Jakkal.
This visionary keynote is the story of Vasu’s own journey and FireEye’s brand journey through a truly transformational process that every marketing manager and leader can take huge inspiration from. Along with being inspired and motivated by Vasu’s story, you’ll learn practical, actionable takeaways, including:
- How FireEye merged separate marketing teams into a single, cohesive function
- How Vasu manages and leverages the power of her C-suite team to help drive change
- How FireEye is balancing great creative and great content with the right blend of martech to create a compelling marketing engine
- What it takes to be a great CMO and deliver on a grand vision
- What the future holds for marketers, and how marketing can become a growth engine by winning hearts and minds.
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