Ignite USA 2020 Keynote session: Revenue operations
Revenue operations: The next step in marketing and sales alignment
Speaker: Jay Famico. Chief Research Officer, Iron Horse
In this session Jay Famico cuts through the noise to explain and discuss the growth of Revenue Operations (RevOps) functions, the key trends driving RevOps forward, and the value created by this fresh and emerging function.
- What revenue operations are and the industry trends driving it forward.
- The ways revenue operations generates value – and where it won’t.
- Organizational models that support revenue operations and the advantages and disadvantages of each approach.
- The ways revenue operations impact tech governance, alignment, measurement, and business process stewardship.
- Lessons on how best to roll out revenue operations and missteps to avoid.