What, when and why to invest in martech for account based marketing
We’ve surveyed the account based marketing technology available to you, mapping it across the maturity of your ABM programme and your needs. Mary-Anne Baldwin shares with advice on when to invest.
Are you interested in buying technology for your Account Based Marketing but a bit baffled by the array available? You’re not alone. Our 2019 Account Based Marketing industry survey shows that the second biggest challenge in deploying ABM martech (after a lack of resource and skills) is poor clarity over what’s available. To help we’ve devised this tech landscape map, updated from last year.
It shows the main vendors serving the ABM space, segmented by platform type and the five stages at which you’re most likely to deploy them (click here to find out more about the five stages of ABM delivery).