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Your audience awaits: Marketing as entertainment

Can your marketing keep your audience entertained?  We investigate marketing as entertainment

Imagine it’s mid-summer and a heat wave has hit, making working conditions practically unbearable. You’re sitting at your desk, sweltering, wishing there was some way you could enjoy the weather, but also get your work done. Then, suddenly, a team of people from your conference call company sweeps in to your office, moving the entire floor onto your roof terrace, so you can do just that.

Would you find this turn of events entertaining? Or would you write the stunt off as a PR gimmick? Whichever you choose, you’re bound to remember the name of the company behind the idea.