HOW TO: Ensure you get web usability testing right

Get your web usability testing right with these tips from Danny Bluestone, MD of Cyber-Duck

The most successful user-centred websites are built on usability testing, as no amount of web production experience parallels feedback from real users, and insights gained from Google Analytics and other quantitative testing tools (such as A/B testing) cannot be used alone. Perceived expense and tight timelines corner many companies into delaying testing until just before launch, severely limiting the capacity to action insights gathered. When done correctly, usability testing is carried out throughout the project lifecycle, to guide and challenge design decisions. These top 10 tips will help you to avoid potential pitfalls and ensure you get the most out of usability testing: