BRAND CAMPAIGN NEWS: Galliford Try channels the Russian Revolution in new campaign
Construction group Galliford Try has turned to the Russian Revolution for inspiration for its internal safety campaign.
The campaign, created by The Purple Agency, part of Adare, is designed to promote Galliford Try’s ‘Challenging beliefs, affecting behaviour’ health and safety programme. The campaign includes posters, mugs and pull up banners to be used on construction sites.
The imagery used on the posters is drawn from the Russian Revolution, speaking about why they were used, Andrew Woodger, data and planning director for Purple said, “Working on the premise that health and safety is everyone’s responsibility, we used these iconic ‘socialist’ images as our inspiration to create a bold and eye catching campaign that addresses the critical issue of health and safety in the construction industry.”